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      The Lacs in Starkville


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      February 24, 2018

      Saturday   9:00 PM

      319B Highway 182 East
      Starkville, Mississippi 39759

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      The Lacs

      with Crucifix, Hard Target, Nate Kenyon
      You and I both know that America has been through a lot these past few years. Clay Uncle Snap Sharpe and Brian Rooster King know it better than most. But as The Lacs, theyve had a unique view of where weve been, where were going and what parts of our identity havent changed at all.On American Rebelution, their aptly titled sixth album, The Lacs take all that theyve witnessed, roll it up in a unique sound they call dirt rock and lay down the truth as they see it. Yes, these 12 tracks stand on the hip-hop/country/Southern rock bedrock Clay and Brian pioneered along with a handful of other innovators. But thats just the beginning of this story.Nearly 20 years ago, these proud sons of Baxley, Georgia, unleashed their first beats and ripped through their first rhymes. Since then theyve headed down highways far from the hometown dirt roads, watching landscapes roll past on the way to their next shows. Over time their venues got bigger, their audiences more diverse. They still play the mud parks for their longtime fans, but lately theyve noticed differences in the crowds theyre drawing.Weve really noticed how our crowds are growing. Thats awesome, Brian rumbles over the phone from their bus, en route to wherever joint he and Clay will be rockin in a few hours. It feels great when people come up and say that because of our music they went to a mud park for the first time. Im like, Dont you wish youd done it years ago?He laughs, a gully-deep chuckle as Clay jumps in. Its definitely no disrespect for anybody that dont live our lifestyle, but this is us and everybody who comes to our shows is just like family. Weve learned a lot from our fans over the past few years.Much of what theyve learned courses throughout American Rebelution. The soul of The Lacs is right where its always been, front and center in their music, infused by pride in their country, love for their family, an inclination toward rowdy celebration and an unexpected tenderness when it comes to the ladies in their lives. Whats different is how they color these qualities, with a wider palette than theyve ever used before.This album was different because we used four different producers for the first time, Clay explains. We realized that you cant just stay with the same sounds forever. You cant stay one-dimensional. Youve got to evolve. Its a fine line to walk while still being true to yourselves.They walked that line without a misstep. A stinging electric guitar lick and mellow electric piano on Redneck As Me, old-school steel and fiddle on the romantic One More, retro organ and front-porch banjo on Im Good, an electronic pulse punctuated by the ominous click of a gun being cocked on the title cut The Lacs have widened their scopes but stayed focused on what they believe.For the most part, we write about home, Brian says. Thats why we do our writing back in Georgia. Well write about things weve seen on the road but even then its about how we see them because of who we are and where were from.Home, on American Rebelution, is where you kick it with your friends, on a mellow afternoon in Lake Somewhere or a wild Friday night in Drink as a Team. Its spending time with your family where you grew up, in their white trash trailer on a dirt road (My Kinfolks). Its the satisfaction you feel when you can persuade an uptown girl to reconsider her ways (Now Ive got her listening to Merle and I think she might be changing her mind, Brian slyly suggests on Redneck As Me.) Its that edgy underside of braggadocio when comparing the size of your truck to someone elses on the metaphorical Mines Bigger. Sometimes home is where youve passed your limit and drunkenly improvise the latest chapter of The Lacs ongoing epic, Great Moments in Redneck History.Its also a place where you invite your fellow artists to challenge you, inspire you and let them feel the energy bounce back from you in the studio. Cympleman and Hard Target trade verses with Brian on Happens Every Time in a volley of sizzling rhymes. Hard Target returns with another fiery guest shot on Her Way, a reflection on love lost delivered over a snapping beat and sweetened by rhythmic mandolin. And on Jack in My Coke The Lacs welcome two longtime heroes for the first time.Weve been fans of Montgomery Gentry for a long time, Brian points out. We first opened up for them five or six years ago before a NASCAR race at the Atlanta Motor Speedway. Weve always wanted to work with them but we didnt have the perfect song until now.Its not like we wrote this with them in mind, Clay adds. Its just that when we wrote this, it was like, Man, they would sound great singing on this!Above all else, home is where everything The Lacs do begins and ends. They still live near where they were born; you can sense it in every note the sing and word they say. You want to make the folks back home proud when they listen to you, Clay says.This means not trading in what you know and who you are for something glitzier or trendier. Its being true to yourself and trusting people will notice. Thats been borne out so far, as The Lacs have already passed half a billion streams on Pandora.None of that has come from radio or big publicity campaigns, Clay insists. Its all from our fans telling other people about our music.And those new fans have been coming around, Brian says. People are starting to get tired of this so-called pop country. They want something a little more hard-core, something that comes from rock n roll and the kind of country we had back in the Nineties.Theres always gonna be old-school country fans that aint ever gonna accept rap, Clay notes. But the people who do give this music a chance, it can touch them in a way theyve never experienced before.Which takes us back to the top: America has been through a lot recently. But all of the changes weve weathered have only sent us back toward the things that endure, the beliefs that anchor us and tie us together. The Lacs have always known that. That rings truer than ever throughout this American Rebelution.

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