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      Crafting Your Brand: A Step-By-Step Workshop to Determine Your Brand Essence in Santa Fe

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      April 24, 2019

      Wednesday   6:00 PM

      3900 Paseo del Sol
      Santa Fe, New Mexico 87507

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      Crafting Your Brand: A Step-By-Step Workshop to Determine Your Brand Essence

      Crafting Your Brand: A Step-By-Step Workshop to Determine Your Brand Essence One of the most difficult and mysterious challenges for most business people is the subject of branding their business, products or services. Yet we know a strong brand can help make the business stand out and surpass the competition. Our brand workshop is a collaborative and fun experience designed to help demystify the brand creation process and to depart with the single most important element of crafting your brand: identifying the essence of your brand. Knowing this provides a solid foundation for executing your brand logo, the voice of your brand, and all the elements for delivering on your brand promise. Using the 7-3-1 process, you will be guided through a step-by-step exercise to arrive at your brand essence. Working together we will: Identify your target customer Determine your brand promise to your target customer and what differentiates your brand from competitors Demonstrate how adding emotional appeal to your brand is the key to connecting with your target customer and fostering a long-term relationship with your customers Discuss the elements of brand execution through the brand logo, the voice of the brand, delivering on the brand promise and the importance of a consistent execution of your brand across all platforms Don’t miss this opportunity take a giant step forward by crafting a brand that will help you fulfill your goal of creating a successful business. John Heinritz is a respected leadership coach, working with senior executives in leading companies across the country. He has vast experience in sales and marketing, both in domestic and international markets, having led - among others - the international consumer products division at Warner Bros.: negotiating brand and character licensing around the globe. His reputation is as a builder of businesses, brands and teams. Norm Zwail helps companies strategically develop their growth by creating a vision for their brand, maximizing its existing brands, developing new brand extensions, finding new markets and helping companies integrate themselves in the ever changing world of social media and technology. He combines the proper analysis with visionary thought. Norm’s strengths include strategic planning in sales, marketing, finance, design, merchandising and production. The workshop will be held on Wednesday, April 24 from 6-8:30 pm at the Santa Fe Business Incubator, Conference room B. The Incubator is located at 3900 Paseo del Sol on the Southwest corner of Airport Rd. and Paseo del Sol.  Parking is accessible via Paseo del Sol.  FREE Workshop Offered by SCORE Santa Fe & the Santa Fe Office for Business Growth

      Categories: Kids & Family | Business & Networking

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