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      Thrive in Santa Cruz

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      July 27, 2013

      Saturday   9:00 PM

      1011 Pacific Avenue
      Santa Cruz, California 95060

      • No Performers Listed

      Supporting Acts: Veragroove, Boostive


      Hybrid Reggae/Rock band Thrive is pioneering a unique sound in the ever-growing genre of Reggae/Rock music. In a world where materialistic and careless attitudes prevail, Thrive is carving a positive, new musical niche within multiple musical markets. "We've worked hard to maintain our originality" says guitarist/vocalist Aaron Borowitz who founded the group in early 2008. "Each Member has such different taste in music and that translates through our sound". Thrive! is the collaboration of the musical talents of Aaron Borowitz, Kenneth Rogers, Erik Cleveland, Scott Schipper,and Andrew Forgy. In just two years, they have shared the stage with great performers like: Steel Pulse, Collie Buddz, SOJA, Tribal Seeds, Rootz Underground, Ooklah The Moc, Rebelution, The Dirty Heads, Katchafire, Israel Vibration, Don Carlos, J Boog, Mykal Rose, Third World and countless great bands all over California and Hawaii. While performing often and keeping good working/tour ethic , Thrive is working to build their fan base, meet other musicians, and branch out into other genres. In addition, they are working with local clothing sponsor "California Roots" who is sponsoring the band. Thrive has also recently signed to Vibes Entertainment Group for booking and management working together with them they plan is to take the music to the next level. 2011 is projected to be a great year for Thrive! as they have several regional tours in the works as well as the release of their first full length album "Gratitude Attitude". The new album was released October 14th 2010 and peaked at #4 on iTunes top Reggae charts. Thrive! is Currently touring in support of their new album and gearing up to branch into new areas

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