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      Ozomatli in Santa Cruz


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      January 14, 2018

      Sunday   9:00 PM

      1011 Pacific Avenue
      Santa Cruz, California 95060

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      Ozomatli

      with Bang Data
      Since its inception in 1995, innovation and creativity have definedOzomatli. Hailing from Los Angeles, the group found a way torepresent the citys eclectic culture through music that appeals to thelocal community and the world beyond. Ozomatlis success isexemplified in an impressive variety of genres from classic to modernLatino, urban, hip-hop and other world styles. The Dioses del Baile,or Gods of Dance, have created one of the most exciting, captivatingand flat-out fun live shows touring today. They continue to harnesstheir musical instincts by conceiving new concepts and forging newsounds that keep fans on their toes and the world dancing.The latest recording is an album of classic Mexican hits reimaginedwith a reggae feel. Titled Non-Stop:Mexico Jamaica, it pays homageto the bands Latin roots, allowing them to personalize songs thatdefined their youth and in turn, become part of Latin and Pop musiclore. Produced by drum & bass reggae legends, Sly & Robbie (BobDylan, The Rolling Stones, Peter Tosh, Jimmy Cliff, Madonna, NoDoubt) and featuring various high profile guest vocalists, the albumrecreates the magic of classic Latin hits with a reggae dancehall vibethat only Ozomatli could make feel as natural as waves rolling in theCaribbean sands.The album was born from the groups desire to pay tribute to theMexican styles that influenced their youth. Originally conceived as atribute to mariachi and Norteo, the band decided to expand theconcept and include old and new artists and cover more eras all underthe umbrella of reggae. Pairing reggae dancehall instrumentals with thealready eclectic variety of Mexican music spoke to the bands desire todo something uniquely authentic for its 20th anniversary. The albumincludes classic Mexican songs such as Sabor a Mi and BesameMucho, but also songs by contemporary Mexican acts like CafeTacuba and Mana, Mexican-American greats like Selena, and classiclegends like Santana. Ozomatli has always brought people and culturestogether with their music and that is exactly what this album embodies,merging Jamaican influences with Mexican roots to lend an originalOzo sound to songs we all know.Prior to paying respects to the classic Latin catalogue, Ozomatli wascreating its own repertoire adored by fans and critics alike. The bandcatapulted to the top of the live music scene with its first eponymouslytitled album. The impact of the then 10-piece bands album was feltthroughout the music world, and earned them the opportunity to openfor Carlos Santana on his Supernatural tour. Following the success ofits first album and touring with Santana and Mana, Ozomatli releasedits sophomore album, Embrace the Chaos, which garnered a Grammyaward for Best Latin Rock/Alternative Album. The follow up album,Street Signs, won both the same award and the Latin Grammy Awardfor Best Alternative Music Album in 2005.Ozomatli takes firm stances on various social justice issues. Theirwork focuses on giving voice to Latino culture, opportunity to children,fighting for workers rights, and promoting global unity and peaceamongst people, cultures and nations. Ozomatli were named CulturalAmbassadors for the U.S. State Department in 2006, was the firstmusical group to speak at the TED Conference in San Francisco, andperformed for President and First Lady Obama at the CongressionalHispanic Caucus Institutes 32nd Annual Award Gala.In addition to politics and social issues, Ozomatli emphasizes theimportance of family and children. Ozomatli has strived to make musicto be shared through the generations and have even recorded musicspecifically targeted towards children and families. Their 2012 release,Ozomatli Presents OzoKidz, features all original childrens music thatcaptures the innovation and liveliness that Ozo fans have becomeaccustomed to, while educating children on the values of nature andknowledge. The band continues to perform the album at specialOzoKidz concerts, where parents and children alike dance and playalong on OzoKidz kazoos.With Non-Stop, Ozomatli continues creating music for entire familiesand communities. By recreating these classic Latin songs, Ozoredefines their meaning and reimagines their beauty for generations tocome. As Ozomatli percussionist and MC, Justin Poree, puts it,Anyone who is eight or 80 will recognize Sabor a Mi or BesameMucho. These rhythmically and melodically rich songs bridge thegenerational gap, captivate all who listen, and beautifully mesh avariety of rich cultures.

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