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      2019 NW DTC Wine Roadshow - Elizabeth Chambers Cellar OR in McMinnville

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      April 9, 2019

      Tuesday   8:30 AM

      455 NE Irvine Street
      McMinnville, Oregon 97128

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      2019 NW DTC Wine Roadshow - Elizabeth Chambers Cellar OR

      Join the 2019 NW DTC Wine Roadshow event on April 9th in McMinnville Oregon. The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training. A Group Discount of 20% savings is available when registering 4 or more from your winery!   Key Learnings and Topics Include:  "Top 5 Wine Consumer Engagement Strategies" Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term success of any direct to consumer wine sales division. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist, will provide hands-on instruction in a 1.5-hour workshop session. Attendees will get questions answered in a Q & A session and receive a Checklist. Develop an effective Consumer Engagement Strategy in 2019 Update data collection processes and tasting room staff training programs Develop more meaningful invitations by customer type Learn how to position access over discount to build long-term loyalty Learn how to leverage your consumer data to increase reengagement "Digital Boot Camp: 5 Steps to Developing a Digital Marketing Plan" Taylor Eason, Digital Marketing Strategist, and founder of Cork & Fork Digital Media will present a 1.5-hour digital marketing boot camp. In this real-world workshop, attendees will receive instruction on emergent marketing channels that are crucial to growing winery traffic and e-commerce sales. Learn how to connect with customers when and where they’re now making decisions - online. From paid social media ads to search engine basics and advanced email marketing techniques, Taylor will train your brain with new, actionable knowledge. Q & A sessions and Checklist provided. Digital and Customer Audits to Dig In and Learn About Your Customers Search Engine Optimization 101 Google Analytics 101 Organic and Paid Social Media as a Powerful Digital Tool Advanced Email Marketing as a part of Digital Strategy Interested in registering your team? Take advantage of the "Group Discount" of 20% savings when registering four or more from one winery.  WA Roadshow details announced for the April 11th workshop in Walla Walla! Special thanks to our gracious Oregon DTC Wine Roadshow event sponsors:

      Categories: Business & Networking

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.