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      PDF: SCORE Lunch & Learn - Creating Demand using E-Marketing in Lancaster


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      March 29, 2019

      Friday  11:30 AM

      115 East King Street
      Lancaster, Pennsylvania 17602

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      PDF: SCORE Lunch & Learn - Creating Demand using E-Marketing

      What is objective of e-mail marketing vs. e-mail sales.  Setting goals and developing methods to reach your target markets.  How do you measure results in reaching your target market? Presented By: Joann Davis Brayman CORPORATE PROFILE Joann Davis Brayman recently retired as the Vice President, Global Marketing, for Armstrong World Industries, in Lancaster, Pennsylvania.  She joined the company in 1976. Joann began her Armstrong career in sales, progressing to leadership positions in market research, advertising and business development.  As Vice President, Global Marketing, Joann focused on new products, branding, digital marketing, and growth strategies.  She holds a BA in Marketing from Bowling Green University and an MBA from Shippensburg University. Joann is active in the Lancaster-Lebanon chapter of SCORE, the non-profit small business mentoring organization, where she serves as the Vice President for Marketing.  She is also Vice President of the Board of the Boy’s and Girl’s Club of Lancaster, and has been active in marketing and industry organizations both locally and nationally.  She also works as a marketing consultant, primarily in the Lancaster area. 

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