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      Website Marketing: AdWords, SEO and Analytics in Falmouth


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      March 19, 2018

      Monday  10:00 AM

      Castle Beach
      Falmouth, Cornwall TR11 4NZ

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      Website Marketing: AdWords, SEO and Analytics

      IS YOUR WEBSITE WORKING FOR YOU? Even if you’re new to the world of web marketing you've probably heard of Google Adwords and Analytics. They are important tools for any business that wants to develop its online presence. So if you're looking for a deeper footfall, or just to improve your understanding of these brilliant tools, this course is for you.  The session will be delivered by Sara Pugh, MD of design and marketing agency Eight Wire. It's a chance to review your website and ensure it's really working for you. You will look at the user experience and how visitors engage with your site; What's the call to action? Are you capturing data? You'll check your search engine optimization (SEO) and see if the site is being found and ranking well in search engines such as Google. You will be given practical tools and tips on how you can improve this and review how your site is working on tablet and mobile devices. Google Analytics Analytics is a powerful platform that will help you to understand your website. It measures things like website traffic, conversions, and ad performance, providing you with useful data that can inform where to focus your online efforts.  Google Adwords In a nutshell, Adwords is a PPC (pay-per-click) marketing tool developed by Google that allows you to pay or "advertise” for your website to appear higher in their search engine listings when certain ‘Keywords' are entered as search terms. Because of the ubiquity of the Google search engine in today's online landscape, ensuring that your website appears high on the list is very important. Who is it for?  This course is designed for creative industries businesses.You should also have a website that you want to direct traffic to. You'll get the most out of the session if you're already familiar with Adwords and Analytics.  Refundable Deposit Please note that the £20,00 charge for this event is a deposit which we will refund to you once you have attended the event. If you do not attend the event you will not be refunded unless you have provided us with at least 24 hours notice.  Will I need to bring anything? If you sign up for this course, please bring along a laptop with WiFi functionality. 

      Categories: Science

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