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      The Creative Self - A step by step approach to build your personal brand in Lausanne

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      June 27, 2019

      Thursday   1:30 PM

      Voie du Chariot 3, 1003 Lausanne
      Lausanne, Vaud 1003

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      The Creative Self - A step by step approach to build your personal brand

      Advance your career and improve your life with a well defined personal brand. For the first time in Lausanne, our flagship programme links self-development to self-marketing. Personal branding workshop An exclusive workshop that shows you how to create your personal brand to live life on your own terms. It is not about selling yourself, but about attracting the opportunities and connections that will benefit you and your life. Hear it from people who attended the workshop “Today Self-branding is important. Youri’s workshop showed me that I have to dig deeper to find the essence of my personal brand. A very inspiring seminar with many aha-moments!” Diana Engetschwiler Senior Project Manager digitalswitzerland “Energizing workshop that provided me with a structure and a strategy to answer some of the most important questions of my life!” Augustin Solioz Project Manager Lift Conference Why does your personal brand matter? When someone googles your name, what do they find? What do people say about you when you are not in the room? What do you talk about when meeting colleagues or business partners? What differentiates your profile from that of your peers? Building one’s personal brand is becoming a source of competitiveness in a transparent and interconnected world. Decrease in job security and the rise of job-hopping and entrepreneurship force people to rely on themselves more than on their employers to build their professional reputation, hence personal. Bloggers, artists and political figures have long recognized the value and the benefits of branding themselves to reach their goals. We think that personal branding should not be centred around the idea of “selling yourself”. Instead, a personal brand should help you attract the opportunities that correspond to your profile and interests. Workshop content and benefits Is your goal to get a job that makes you happy? Attract investors or business partners? Or bring together different facets of your profile? In any case, a defined personal branding will give you a real edge. You will become clear on your life goals and priorities and will learn how to position yourself accordingly. During this interactive workshop, you will learn what a personal brand is, how to build yours, and how to communicate it. Whom is it for? Company directors Marketing and Communication Directors Head of Business Unit Entrepreneurs Workshop Highlights Understand how personal branding can help you build your career and/or business and live a meaningful life Make the difference between your brand and your job title Develop your personal vision, the cornerstone of a personal brand Conduct a self-audit to identify your “personal assets” Define a personal positioning that is authentic, unique and relevant Understand how to use networks, content creation and social proof to build your personal brand Workshop facilitator Youri Sawerschel is the Founder of Creative Supply GmbH. Youri is a branding expert convinced of the power of creativity to transform business, organisations and people. With a background in design and management, he bridges the gap between the creative and the business world. He has worked on projects in nearly 20 countries for companies such as Kempinski Hotels, EPFL and UBS. Youri is also a visiting professor at ESSEC Business School in Paris, Geneva School of Business and Geneva Art and Design School. 

      Categories: Business & Networking

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.