An apple a day keeps the doctor online in
An apple a day keeps the doctor online
This event will provide some general insights to best practices of health professional websites that doctors use to conduct their research. Keynote Systems had conducted various online task-based over the past 6 years for large health care providers and pharmaceutical corporations.
Keynote’s online quantitative/qualitative customer research is an unmoderated, task-based testing research approach. While users (health care professionals) are completing the tasks on the site, we capture information about their attitudes and behavior. The samples sizes are large and statistically significant, increasing the confidence of the results. These studies are unmoderated which eliminates the potential bias of moderated, in-lab studies. In addition, this methodology provides the geographic reach which is difficult to attain with other methods. Participants complete the study in their own environment, using their own computers and connection speeds, at a time that is convenient for them. This methodology supports user research at every stage of web site development.
Eugenio Santiago and Ania Rodriguez will be presenting.
Webcast Information
Webcast URL: http://partners.adobe.acrobat.com/wudaad/
You will need an Internet connection, an audio capability, and speakers to attend this session. Please visit the site well before the session begins to make sure your computer is equipped and compatible.
Contact the organizer
Ania Rodriguez
Email: ania.rodriguez@keynote.com
Phone: 305-804-2930
Organized by UPA Minnesota
"Making Life Easy!"
World Usability Day was founded to ensure that the services and products important to life are easier to access and simpler to use.
World Usability Day was founded in 2005 as an initiative of the Usability Professionals' Association (UPA).
To find out more:
- Goto the World Usability Day website
Cost: Free - 
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Categories: Other & Miscellaneous
Added: Oct 18, 2007 at 11:57 PM // Last Modified: Oct 31, 2007 at 02:54 AM