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      November 8, 2007

      Thursday  11:00 AM - 12:00 PM

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      EVENT DETAILS
      An apple a day keeps the doctor online





      This event will provide some general insights to best practices of health professional websites that doctors use to conduct their research.   Keynote Systems had conducted various online task-based over the past 6 years for large health care providers and pharmaceutical corporations.       



      Keynote’s online quantitative/qualitative customer research is an unmoderated, task-based testing research approach. While users (health care professionals) are completing the tasks on the site, we capture information about their attitudes and behavior.  The samples sizes are large and statistically significant, increasing the confidence of the results.  These studies are unmoderated which eliminates the potential bias of moderated, in-lab studies. In addition, this methodology provides the geographic reach which is difficult to attain with other methods. Participants complete the study in their own environment, using their own computers and connection speeds, at a time that is convenient for them. This methodology supports user research at every stage of web site development.



      Eugenio Santiago and Ania Rodriguez will be presenting.



       




      Webcast Information




      Webcast URL: http://partners.adobe.acrobat.com/wudaad/



      You will need an Internet connection, an audio capability, and speakers to attend this session. Please visit the site well before the session begins to make sure your computer is equipped and compatible. 



       


      Contact the organizer


      Ania Rodriguez

      Email: ania.rodriguez@keynote.com

      Phone: 305-804-2930




      Organized by UPA Minnesota
      "Making Life Easy!"
      World Usability Day was founded to ensure that the services and products important to life are easier to access and simpler to use.
      World Usability Day was founded in 2005 as an initiative of the Usability Professionals' Association (UPA).
      To find out more:
      - Goto the World Usability Day website

      Cost: Free -


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      Categories: Other & Miscellaneous

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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