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      Southern Maryland Ag Marketing Conference in Prince Frederick

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      November 15, 2019

      Friday   8:30 AM

      115 J W Williams Road
      Prince Frederick, Maryland 20678

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      Southern Maryland Ag Marketing Conference

      The Southern Maryland Agricultural Development Commission (SMADC) is excited to host the first ever full-day Southern Maryland Ag Marketing Conference on Friday, November 15th at the College of Southern Maryland in Prince Frederick from 8:30 AM to 3:30 PM. This conference is designed for both beginning and experienced growers and farmers looking to brush up on their marketing skills before the 2020 season takes off.   Four tracks with breakout sessions will be offered. Pick and mix your sessions/topics between all tracks -- the choice is yours.   Track One - New and Beginning Farm Enterprises   8:45 - 9:30 a.m. - Staying Fresh with Products and Prices Meredith Epstein, Institute of Applied Agriculture Will your product mix and prices stay competitive over the years? Planning may not seem like a glamorous activity, but it is essential to achieving marketing success. In this workshop, participants will learn concepts such as product features, uses, and line extensions; cost-based and value-based pricing; as well as strategies for matching pricing tactics with product life cycle stage. 9:45 - 10:30 a.m. - Evaluating Your Marketing Channels: SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) Craig Sewell, SMADC's Livestock and Marketing Manager Amanda Hand, MKONO Farm Where and how do you want to sell your products? What's important to you? What suits your personality and talents? Hear from experienced buyers, retailers, and restaurant owners on connecting with potential sales channels for your products. 10:45 - 11:30 a.m. - From the Ground to Glass Kevin Atticks, Grow and Fortify If you want to grow the ingredients that go into beer, wine, spirits, mead or cider, or want to start a craft beverage business, this session will discuss the market demand for raw ingredients, as well as the basics of starting a craft beverage business.  1:30 - 2:15 p.m. - You Reap What You Sow: Strategic Marketing Plan + Analysis Jamie Tiralla, All Ag Media What are your business goals? What does success look like for you? There is only so much time in the day and it can be difficult to prioritize tasks, especially when it comes to marketing. Participants will learn how to craft mission statements, identify ideal customers, set SMART goals, and create a marketing calendar to help keep you on track.   Track Two - Advanced Marketing Skills   8:45 - 9:30 a.m. - Photography on the Job: Using Your Smartphone to Promote Your Brand Melissa Barrick, Melissa Barrick Photography Followers love to see what you're doing on the farm. This session is designed for farmers and agricultural business owners who want to improve their photography skills using a smartphone. We'll discuss composition and lighting, creating a story and finding your voice on social media. 9:45 - 10:30 a.m. - Social Media Strategy + Best Practices Molly Balint, Farmhouse Creative Marketing This session will focus on taking your social media and marketing efforts to the next level. We will break down the steps to create an effective and realistic social media plan for your business, and learn social media best practices that will increase your engagement, help you find + connect with customers, and continue to grow a profitable business. 10:45 - 11:30 a.m. - Logos, Ethos, Pathos: Choosing Words That Sell   Heather McHale, Institute of Applied Agriculture  Ag marketers must convince customers to buy their products and services. In this workshop, you will learn the principles of persuasion via logic, credentials, and emotional appeals. Then you will create your own personal "verbal toolkit": a set of words you can use to represent your brand in all your customer interactions, from social media to conversations at the farmer's market. 1:30 - 2:15 p.m. - Beyond the Brochure- Building Your Marketing Foundation Ginger Myers, University of Maryland Extension Ready to take your marketing to the next level? Ginger Myers, Extension's Agricultural Marketing Specialist, will discuss tips on branding, developing a marketing budget, engaging potential customers, and diversified marketing strategies including social media and more!   Track Three - State-Wide Trainings   8:45 - 10:30 a.m. - From Farm to Market Training: Tips and Tools for Promoting, Displaying, and Selling Produce Lynn Rubin, University of Maryland Extension This interactive training is designed to support farmers who sell produce in Maryland and will focus on 5 core topic areas; signage at markets, produce displays, consumer information, community outreach, and technical support. 10:45 - 11:30 a.m. - Regulatory Need-To-Know: Value-Added and Cottage Industry Updates Lee McCans and Hee Song, Maryland Department of Health's Center for Facility and Process Review Hear about the latest DHMH regulatory updates for value-added food production, acidified foods, ferments, meats, cottage industry, and other value-added products. 1:30 - 2:15 p.m. - Regulatory Need-To-Know: Eggs, Meats, GAP and More Deanna Baldwin, Maryland Department of Agriculture's Food Quality Assurance Department Hear the latest on poultry and meat Processing regulations, table egg regulations, poultry premise registration; Produce Safety Rule, Nutrient Management  and voluntary certification programs (GAP, Organic, Poultry and Rabbit)   Track Four - 'On the Horizon' - New or popular industries including Industrial Hemp, Urban Agriculture, Grains, and Agritourism   8:45 - 9:30 a.m. - Industrial Hemp in Maryland Update Jim Drews, Maryland Department of Agriculture's Turf and Seed Section Hear from the Maryland Department of Agriculture and their role in the regulatory environment, plus any updates that farmers need to be aware of if they are interested in growing industrial hemp. 9:45 - 10:30 a.m. - Bloomin’ PGC: Exploring Urban Agriculture in Prince George’s County Kim Rush Lynch, Prince George's Soil Conservation District Doug Adams, New Brooklyn Farms Stephanie Freeman, Pepperly Love & Relish Market Margaret Morgan-Hubbard, ECO City Farms Learn how Prince George’ County expanded opportunities for agriculture through urban farm legislation and a property tax credit for landowners engaged in urban agriculture activities. In addition to introducing a brief history of urban farming in Prince George’s County, this session will explore a few successful urban farm enterprises and the opportunities and challenges they face. 10:45 - 11:30 a.m. - Small Grains 101: Brews, Breads, and Other Options Moderator: Shelby Watson-Hampton, Southern Maryland Agricultural Development Commission   1:30 - 2:15 p.m.- Agritourism Roundtable: Opportunities and Challenges Speakers: Shelby Watson Hampton Mary Wood, Forrest Hall Farm   We are excited to announce our keynote speaker, Kellie Hinkle, new Chief of Tourism in Charles County. "Hinkle has expertise in assisting agricultural and rural businesses with the development of business plans and securing financing to start or expand operations. She most recently served as the acting assistant director for the Loudoun County Department of Economic Development. She previously served as an agricultural development officer for Loudoun County Department of Economic Development and Jefferson County Development Authority, as well as has a background in marketing and teaching." - Press Release, Charles County Government   Following her presentation during lunch will be a 'Rapid Fire' Farmer Panel featuring Southern Maryland graduates of the LEAD Maryland Program, a two-year agricultural and natural resources leadership development program through the University of Maryland Extension. You can learn more at  Early Bird Admission until October 25th: $30 per person After October 25th, General Admission will increase to $40 per person. Student/Youth Admission (With ID): $25 per person Ticket includes light breakfast and catered lunch.   Tentative Agenda 8:15 – Registration8:30 – Welcome from SMADC8:45 to 9:30 – Session #19:45 to 10:30 – Session #210:45 to 11:30 – Session #311:30 to 12:30 – Lunch and Keynote Address by Kellie Hinkle, Chief of Tourism, Charles County12:30 to 1:15 – LEAD the Charge: Rapid Fire Farmer Panel1:30 to 2:15 – Session #42:15 to 3:30 – Networking and Wrap-Up   If you have any further questions, please contact SMADC Staff at or call 240-528-8850.   This conference is made possible in part by a Rural Maryland Prosperity Investment Fund Grant (RMPIF) awarded to SMADC, a division of the Tri-County Council for Southern Maryland.

      Categories: Business & Networking

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