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      Energize Your Brand in Poughkeepsie

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      June 9, 2020

      Tuesday   6:30 PM - 8:00 PM

      Poughkeepsie, New York 12601

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      Energize Your Brand

      Tuesday June 9, 2020

      Cynthia Krantz - Mezzo Creative
      Irina Negru - Interact Marketing

      WPN Members: Free with Promo Code*
      Non-Members: $10
      Registration through Eventbrite only.
      No refunds.

      WPN Member Highlight Speakers:
      Leslee Bowman - Neora
      Michele Foriska - H.O. Penn Machinery

      During the Covid crisis, branding and marketing our businesses should remain a top priority. Many businesses are focusing on the here and now, struggling to maintain normal running operations. This could be your chance to project confidence in you and your business by showng your existing customers that you’re on top of things and still going strong. It is also an opportunity to build a new network of prospective customers to rely on once things have calmed down.
      In this workshop you will learn how to market your brand to
      sucessfully grow your business or organization. The main topics are focusing on branding and marketing from an overall style standpoint and effectively utilizing the best practices of the top social media platforms. Specifically you will learn how to:
      • Develop a brand identity for your business/organization to create strategic marketing guidelines.
      • Keep your brand look and feel consistent across channels such as social media, email, print, and web.
      • Incorporate brand colors, fonts, logs, avatars, etc. in all your marketing.
      • Understand which social media platforms, audiences and channels, are best used for your industry.
      • Identify personal KPIs and the specific kind of social media strategy to pursue to meet goals.
      • Utilize scheduling tools to help run an effective social media presence.
      • Implement social media advertising campaigns.

      Thank you to our WPN Corporate Member: People's United Bank.

      * WPN Member Registration:
      When you click on the button in the invitation to get a ticket, you will note that only 1 ticket type is displayed. You need to enter the Promo Code for the Free ticket to be displayed as well. The Promo Code was sent to you via a separate email. Make sure that you click on the Member Only Ticket box . Make sure that there is a 0 (zero) in the box for the non-Member ticket.

      Cost: FREE for WPN Members. $10 for non-Members.

      Categories: Business & Networking | Organizations & Meetups

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.

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