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      IOF East Anglia Regional Conference 2019 - ‘Fundraising's Zero Hour’ in Ipswich


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      November 12, 2019

      Tuesday   9:15 AM

      Wherstead Park , The Street
      Ipswich, Suffolk

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      EVENT DETAILS
      IOF East Anglia Regional Conference 2019 - ‘Fundraising's Zero Hour’

      Join us for the Institute of Fundraising East Anglia Regional Conference 2019 ‘Fundraising’s Zero Hour’  Harlequin Software proudly supporting conference for 10 years. Tuesday 12th November Wherstead Park, Ipswich As we rumble through the uncertainty of Brexit there seems a mood shift, both politically and socially. Is there another statutory axe or is it time for fundraisers to help inspire a nation to give more to charity? ……Is this Fundraising’s Zero Hour? Can we shift from sector change being driven by external necessity, to increasing change coming from our own creativity and our own will for fundraising to claim its rightful trusted place in the hearts and minds of the British people. If we open our eyes, opportunities abound; now more than ever, people need to believe a better world is possible; people crave belonging and community. Can we help people bring more meaning into lives through doing and giving? Join the 2019 East Anglia IOF Conference. Together we can share and discuss ideas to help every fundraiser feel ready to lead the charge. Network with your peers, immerse yourself in learning and inspire your donors. Our packed conference programme is expert-led and comprises a mix of sessions to leave you feeling inspired to make a difference within your charity. PROGRAMME: Morning Plenary: ‘The Brexit effect, good or bad’ with NCVO Afternoon plenary: 'Leadership Panel Q&A' Carolyn Causton/David Culley/Rachel Beer/Gill Jolly - 'Ask the leaders’ Our afternoon plenary gives you the opportunity to ask our expert panel what makes good leadership? What part do things like culture, personal talent or new technology play? What keeps leaders awake at night or sets them free!  *** PRACTICAL WORKSHOPS INCLUDE: *** ** Workshop Session One ** - 'Creativity On Tap’ with Alex Menhams Creative Facilitator / Chief Activist Officer Creativity is one of the most powerful resources that we have. Tapping into it can take your fundraising and income generation to another level. In this session you’ll learn how to actively generate new insights and ideas, and overcome mental blocks using practices from lateral thinking and human-centred design. Alex is a creative spark, a human-centred designer, an optimist, a brand strategist, a copywriter, a compassionate rebel, a gardener and an improviser. As a lifelong student of creativity, he helps teams identify opportunities for strategic growth and respond in ways that are imaginative and surprising. He has been working around the world for more years than his fresh-faced looks might suggest, and he delivers workshops that will make you think, smile and do something different. He is the founder of Creative Leadership LAB and co-founder of Cupboard Love, an ethical business for food shopping without single-use plastic. - 'Community Fundraising - Generating by getting 3rd party fundraisers doing it for you' with Gill Jolly BSc (Hons) FInstF (Dip) – Achieve Consultants Ltd Excluding challenge events such as London Marathon and overseas treks, DIY fundraising, for many charities, has the highest £ per head/participant of the areas that make up community as well as a fabulous retention rate.  DIY, especially in the new Data Protection era of GDPR, has the benefit of being an area of fundraising where people are happy to register with charities and freely give their details and be happy to be contacted again.  Therefore, this is a valuable acquisition tool as well as a key income generator within a fundraising portfolio. In this session you’ll also find out how DIY can also play an important role supporter journeys, how it creates a deeper level of engagement and other benefits. Having worked at all levels since becoming a fundraiser after graduating with a degree in Psychology many years ago, Gill has a huge amount of experience, knowledge and skills.  She has worked as a successful fundraiser, trainer, manager, director & consultant.  Gill was awarded a Fellowship of the Institute of Fundraising as recognition of her contribution to fundraising. Experienced in working with charities of all different sizes, shapes and causes, Gill loves the challenges and thrills of helping organisations across the UK and Europe achieve their fundraising goals. Gill works on an interim basis in charities filling in for senior managers as well as a consultant, trainer and coach.  In addition, she regularly speaks at conferences – regional, national and international and has also written a wide range of articles, been on editorial panels, has contributed to several books on fundraising and sits on awards & grant panels.  - 'Corporate Partnerships; How to take these principles to smaller corporates’ with Val Morton A good corporate partnership, whatever the size of company, requires time to be nurtured and involves both charity and company achieving their objectives. So, the same skills and techniques are needed across the board. But we all know the smaller and more local the company, the more they become 'supporters' rather than corporate clients.  This session looks at the key principle of corporate fundraising and how to adapt them for those smaller companies. Valerie Morton has been a fundraiser for over 35 years and held senior positions with charities such as YMCA England, NSPCC and RNIB before starting her own fundraising consultancy around 20 years ago. Corporate fundraising has always been a passion for her. She is a Fellow and Diploma level member of the Institute of Fundraising, a member of their Policy Advisory Board and an IOF trainer ** Workshop Session Two ** - ' Building on the best fundraising asset – you!’ with David Culley An experienced recruiter of charity staff across East Anglia and Director of a leading regional agency, David also carries out Charity Executive and Trustee search. A Trustee himself, David will be responding to your expressed interest in ‘your own career development'. David joined the recruitment industry in 1999 following graduation with an Honours degree in Occupational Psychology. He joined Pure shortly after company formation developing Public sector and charity recruitment and establishing the annual Cambridgeshire Charity and Public Finance Conference. David is Chair of Trustees for the Children's bereavement charity Stars. https://talktostars.org.uk/ - 'Creating fundraising change/Appeals’ with Carolyn Causton MInstF (Dip) ‘Are we all singing the same tune?’ Carolyn will share experience of working across organisations to develop capability and integrated working between teams, sharing knowledge and streamlining processes and generally getting the organisation behind the fundraising and appeal functions Carolyn’s current role as Head of Direct Marketing and Supporter Insight at East Anglia’s Air Ambulance builds on her experience of strategic direct marketing and fundraising, she has successful track record of improving donor journeys and increasing income through individual giving channels. Carolyn is a conscientious, motivating and motivated leader and manager of teams and champions. She is a passionate fundraising marketer with operational and strategic experience in both commercial and not for profit environments. - 'Recruiting and developing donors in the digital age’ Rachel Beer Digital fundraising has moved from something often talked about, which many charities weren’t yet doing, into the mainstream. Yet many charities are still at the beginning of their digital fundraising journey or are using digital media here and there, but not harnessing the full potential they have to offer. This session will look at the role of digital channels in the media mix – where they add value and what to consider – and provide you with a range of practical hints and tips that you can apply to get better results. Rachel has been a professional fundraiser for 20 years, during which time she has worked with over 150 charities of all sizes and most causes on countless fundraising strategies, plans, appeals, campaigns, as well as brand development, membership, volunteer recruitment, staff training and development and much more. She is expert in helping charities to attract more supporters, and build mutually beneficial relationships with them, to grow their income and improve their return on investment. In her first fundraising role, she commissioned a campaign microsite for the mass participation events fundraising campaign she was running – which was probably one of the first examples of fundraising microsites. She has been innovating ever since, including having led on the development of the first Facebook donation app for a UK charity (for Centrepoint), the first Facebook donation app to use all three of JustGiving’s APIs (which won an Innovation award), and helping many charities to improve their websites to raise more, to take their first steps in digital fundraising, or to create donor acquisition approaches that are fit for the 21st Century. ** Workshop Session Three ** - 'The Sole Fundraiser’ with IoF East Anglia committee 'Small is beautiful’  Join a lively Peer-led discussion bringing together trials, solutions and tips aimed at Sole fundraisers and small charities. - 'Making your case for support relevant in a divided world’ with Chloë Amstein In these polarised times people’s values feel threatened and they are looking for their tribe to validate what matters to them. Charities have a big opportunity to be that tribe, if they can tell a relevant fundraising story. Come hear how to craft an irresistible case for support for 2019 and beyond. Chloë Amstein is a Creative Strategy Consultant. She does the thinking behind the creative message, helping charities make fundraising people shaped. Her passion is understanding people – what matters to them, what drives them to support a particular charity, and give in a particular way. Some might say she is nosy for a living. She puts her curiosity and creativity to good use for charities that include Barnardo’s, Teenage Cancer Trust and CPRE. - 'In conversation with a trust’ with Charlotte Wright, The Mercers Trust A round-the-table discussion with a trust donor ** Workshop Session Four ** - 'Proud to be a fundraiser’ with IoF East Anglia committee  Your East Anglian Regional Committee give you an insight into why they are proud to be fundraisers in a Pecha Kucha style *** Workshops must be selected at the time of booking. *** If you would like any further information please e-mail eastanglia@institute-of-fundraising.org.uk 

      Categories: Fundraising & Charity

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