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      How to Tell Your Brand Story Without Breaking the Bank in Barking

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      November 13, 2019

      Wednesday  10:00 AM

      50 Cambridge Road
      Barking, Suffolk IG11 8FG

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      How to Tell Your Brand Story Without Breaking the Bank

      Branding. It’s a word that is often used; but is it used correctly? Do the people using it always know what branding means? When you think about your favourite company, what immediately springs to mind?  Is it their logo, their customer service, their social media posts, or maybe their latest TV/radio/magazine ad? Can you define what makes that particular company your favourite? Can you say what you feel when you think about that company – happy, supported, cared for, quality, exclusivity, value for money etc. etc. Now you are starting to get to the heart of BRAND. You might never have thought about the exact definition of a brand before.  You’ve just heard that, as a micro or side hustle business owner with a product or service to offer, branding your business is important. If that’s the case, you’ve heard right.  Branding is very important.  Your big idea, product or service could be the best in the world.  But if you don’t get your branding right, your potential customers won’t get to find out about it, and all the hard work you’ve put into growing your business will go to waste. In this session delegates will: Understand that a brand speaks louder than marketing alone ever will Know the difference between branding and marketing and how to use both effectively for greater business success Discover how brand differentiates a product or service from its competition while building loyalty amongst its customers Understand how to create a strong visual identity for a business This workshop is suitable for pre start-ups, start-ups and growing businesses. About Your Speaker Kathy Ennis has over 20-years of business experience and is an expert in helping businesses start-up, scale-up and turn their passion for their idea into a profitable business. As a successful Business Mentor and highly experienced Trainer, Kathy has a no-nonsense, you can do it attitude. She will listen, absorb and give a guiding hand in the right direction, but she’s no push-over. She’s been there, done that and bought the T-shirt; she knows that success and failure go hand-in-hand and that business planning is the missing link between passion and profit. Her Training sessions are always fun, friendly and informative. Attendees leave with new skills and inspired to implement what they have learned by, as one trainee put it, “A bad-ass breath of fresh air”. Kathy loves her role as a Trainer and Ambassador for the Facebook #SheMeansBusiness campaign; a role she was hand-picked for by the leading UK small business organisation, Enterprise Nation.

      Categories: Business & Networking

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