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      SECAD Tourism Towns Skills Programme - Facebook Advertising Programme 2 in Clonakilty

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      March 20, 2020

      Friday   9:00 AM

      Clonakilty Co Cork Republic of Ireland
      Clonakilty, Cork

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      SECAD Tourism Towns Skills Programme - Facebook Advertising Programme 2

      Facebook Advertising Course Objectives:  The participants will:   Learn how to choose ad objectives for Facebook ad campaigns   Understand how to use the ads manager interface and boots button   Build audiences using the Facebook pixel and other custom audience tools.   Discover design tools like Canva to design impactful ads   Outcomes:  All participants will be able to run a successful advertising campaign using Facebook’s advertising tools and features get a high return on their investment. Participants will leave the workshop with a good understanding of how Facebook advertising works and be able to translate what they have learned into their own business.  Course Outline:  This workshop will take participants through the key elements of designing and building Facebook ad campaigns that work.  Trainer and participant introductions. Outline key objective of all participants   Getting inspiration for Facebook advertising and choosing an objective and setting targets   Building audiences including installing a pixel on a site  The Facebook ads structure – a walk through the structure of an ad and the different options available  Making creative elements for ads – tips, tools and techniques on designing effective ad creative   Running your ads – step by step on how to run an effective ad campaign   Measuring Facebook ad success using Facebook insights and website analytics  Case studies and examples of micro and small businesses succeeding using Facebook ads   Practical elements:  Creating Facebook ad audiences using Audience insights and custom audiences  Creating images for advertising campaigns using Canva  Create an ad plan for your next campaign 

      Categories: Business & Networking

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.