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      UX Research for Non-UXers | a Half-Day Workshop in Asheville


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      September 12, 2019

      Thursday   8:00 AM

      800 Park Offices Dive , 1st Floor Training Room
      Asheville, North Carolina

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      EVENT DETAILS
      UX Research for Non-UXers | a Half-Day Workshop

      Get hands-on UX research training from the award-winning product design team at Sway UX! In our half-day UX research workshop, we'll show you the best methods for learning what users think about your product — so you can increase product adoption, get more users, and gain an edge over your competition.  AGENDA 8:00am:   Check in & Networking Breakfast 9:00am:   Introduction 9:30am:   How to create & analyze surveys that work 10:30am: Better products through user testing 11:30am: Conclulsions/Discussion 12 Noon:  End (Snacks too!) WHAT YOU’LL LEARN User experience (UX) research best practices for website and app design How to gather, analyze and interpret the data that matters most How to determine what your users think of your product How to determine what your users think of the competition What are the motivating factors for usage and/or purchase How to define a feature set that is important to your users How to optimize your product for your audience How to showcase your company’s or product’s value How to generate more leads How to build internal support for your user experience initiatives How to staff your own in-house UX team WHO SHOULD ATTEND Tech founders who want to improve their digital product Visual designers looking to deepen their User Experience (UX) Skills Developers who want to understand more about the UX process Copywriters who want to inject more clarity into their messaging People who want to start their own mobile app, but don’t know where to start Product managers who want to use data to determine their roadmap People who already have an in-house design team but don’t have the budget to hire a full-time UX team WHAT YOU'LL GET Hands-on training Real world examples Practical advice and tips from experts Individual and group exercises The tools you need to apply UX research to your own product Here's what our past attendees had to say about our workshop: "This workshop gave me a method to structure our user testing in a way to create a more positive outcome on our beta launch." " I wanted to improve my UX chops and I definitely achieved that. I wanted a good briefing on best practices, and the mix of lecture/activity/discussion was really useful." "Workshops tend to get boring, and this was NOT the case for this one! Well done!" "I had to create a survey for my audience [after attending Sway's presentation on surveys].  The tips given to me were very helpful. In the first day, I received 75 responses to about a 170 audience. Wow!" "Very knowledgeable, experienced presenters and highly actionable tips and examples.  I'm already putting into practice what I learned. Thank you Dan and Kerry!” “Two experienced professionals…they still shared the information on a level that beginners of UX could grasp. “The best way to implement UX at your company.” Developers, product owners, visual designers, copywriters, and product owners - come join us for the half-day and leave with REAL skills you can immediately put into practice!

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