Being Green in Your Business

Description of Workshop: Being green in the business world can lead to increased profitability, both by decreasing operating expenses and by increasing market share in a world where more customers want to spend their money on greener products or services. In this workshop you will learn various approaches for working in a greener way, whether it's the actual product or service you provide, the method of delivering that product or service, daily operations to run the business, or the office building in which your business is conducted. We will also cover ways to improve employee acceptance of new green ideas and how to market services authentically in order to capitalize on the green market. No matter what the nature of your company, you can learn how to use green concepts to improve your business - and your bottom line.

Who Should Attend: Representatives of any business or organization interested in introducing or expanding a greener approach to their enterprise, and who are looking for ways to help their business behave in a more environmentally-sensitive manner.

About the Instructor:

VALERIE L. ROBERTSON, B.A. has built a 30-year career as a writer and editor, which has included helping companies as diverse as the Oracle Development Tools User Group, Coastal Carolina Press, Progress Energy -- Brunswick Nuclear Plant, Choice Caregivers, Inc., North Carolina quilt guilds, and the NBC News Channel. While senior technical writer for Lockheed Martin, she orchestrated the annual process of developing their long-range operating plans. In 2007 she founded a local environmental magazine, Cape Fear's Going Green, as a vehicle for area residents to learn about green" projects being implemented successfully by people in greater the Wilmington area. Valerie is an active member of Cape Fear Green Building Alliance, Cape Fear River Watch, and the Cape Fear Chapter of the Electric Automobile Association. She also serves as a member of the advisory committee for UNCW's Osher Lifelong Learning Institute SEA and Coffee (science and environmental academy) series.