Effective Marketing for Home-Based Businesses

Finding the most effective and inexpensive way to market a home-based business can be challenging. In this workshop, participants will learn how to create an innovative marketing plan by leveraging their company's unique qualities, profiling their ideal customer, and employing nontraditional marketing strategies. In addition, participants will learn 1) The keys to developing an effective marketing plan, 2) Five steps to building your brand, 3) How not to look like a home-based business, 4) Innovative marketing strategies that work. One 2 hour session.

Payment and registration is due at least 4 business days before the date of the class. To register, please visit the Training Section at www.capitalsbdc.umd.edu to obtain our registration form. You may fax, mail, or hand-deliver the registration to the College Park office only. Accepted payment methods are Visa, Master Card, American Express, Money Order or Certified Check. NO Cash or Personal/Company Checks are accepted. No walk-in registrations on class day will be admitted. Please, Adult classes only, NO infants or children please.