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      Lafayette Facebook Conference 2012 in West Lafayette

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      January 26, 2012

      Thursday   4:00 PM - 9:00 PM

      200 Brown Street
      West Lafayette, Indiana 47906

      • No Performers Listed
      Lafayette Facebook Conference 2012

      Facebook Success Stories
      for Businesses and Groups
      in Greater Lafayette, Indiana

      The second large conference organized by Lafayettech, Inc. in Greater Lafayette, Indiana, targeting local businesses and individuals interested in Internet technologies and their impact on our community.

      If You Attended Or Heard Of The Lafayette Digital Media Conference 2011...

      You know already that this type of events are very successful in our area, due to the increasing interest from businesses, local individuals and tech savvy people. Check out some pictures from #LDMC11.

      Greater Lafayette Facebook Conference 2012

      Is focusing on allowing local online specialists and local business representatives to share their thoughts on Facebook opportunities, its benefits for the local businesses and trends of development for 2012, as well as present their success stories related to online activity generating any kind of ROI. Total capacity is 125 seats.

      Subscribe to Lafayettech's news feed to get an invite, discount codes or the latest updates.


      Keith Watson ( is a research engineer for the Center for Education and Research in Information Assurance and Security (CERIAS) at Purdue University. In this role, Keith has assists research groups and organizations in analyzing and evaluating their information security practices and assesses the security of software systems containing restricted and sensitive data. He also manages research projects on security architecture, biometrics software, and digital forensics. Keith is a Certified Information Systems Security Professional (CISSP) and Certified Information Systems Auditor (CISA). Keith is a co-author for "Own Your Space: A Guide to Facebook Security" published by Facebook in August 2011.

      Dustin Washington ( is a small business professional who is currently the General Manager of Operations for Dog n Suds Drive-in in Lafayette. Dustin has used his Marketing and Consumer Psychology background to bring Dog n Suds to the forefront of local Social Media. Having launched it's Facebook Site in February of 2009, Dog n Suds has seen its fan base increase to nearly 13,000 fans. Dustin will bring his extensive knowledge of Social Media platforms, marketing and customer engagement together to present the best way to bring your small business from Main Street to Main Stream. Dustin will share not only the success he has had with maintaining the local Dog n Suds brand but also the pitfalls and short comings of social media he has encountered along the way which will help you stay socially responsible in the age of participatory media.

      MARK BRANDYBERRY (keynote)
      Mark Brandyberry ( is an Account Executive with Ivy Tech Corporate College where he is tasked with developing new business for the college. This takes him to customers throughout the Greater Lafayette area and beyond where he tells the college story to anyone who will listen. Mark is responsible for the social networking promotion of Corporate College, and he LinksIN, Facebooks and Twitters furiously throughout the day. Additionally, Mark is Principal Instigator at Show & Tell Marketing. Show & Tell Marketing is a company designed to improve the results companies get at national trade shows. Mark improves results by developing winning and engaging sales presentation for companies big and small. He has been described as, "...the most interesting salesman on the show floor." Show & Tell Marketing's customers include Goodyear Tire and Rubber, Procter and Gamble, Infor, Bayer--and a roster of dozens of companies you've never heard of. Personally, Mark is married to Ann Brandyberry. They have twin sons, Matt and Joe Brandyberry, who are graduating (with jobs!!) from the Purdue University's School of Ag Business Management

      Nicole Gebhardt ( is a Marketing Coach, Consultant, Speaker, Copywriter, and Strategist. For 20 years, she has been helping business leaders create compelling and effective messages ranging from Caterpillar, Inc. vice presidents to numerous small businesses and not-for-profits. Her passion is to help people create the business they really want in keeping with their goals and priorities. Her systems help business owners bring clarity out of chaos and make the overwhelming simple with step-by-step action plans that separate them from the competition and attract great clients. Nicole will be presenting on How To Integrate Facebook Into Your Overall Marketing Strategy.

      Kyle Burke ( started using Facebook as an experiment in 2004 when he was a freshman at Purdue. "At that time I'm pretty sure there were only 11 schools allowed to participate. At that time you were only allowed to be friends with people from your own school. Privacy was a huge deal. Mainly the people within your connections were classmates. It was largely ignored. Facebook grew in popularity, obviously. It didn't become a huge factor for me until I opened my own business in September of 2009. Continually connecting with people without being intrusive seemed foreign. In fact, the advancements made within the last 12 months have made it even easier/fluid. I find that education without an abundance of information is important. Facebook is perfect for that. We are able to share tips and pictures to our circle of influence without inundating them with useless information. Since my business is graphic communications, it's pretty easy."

      Julie Rubsam ( is the Business Manager and co-founder of Lafayette PC. She and her husband, Jason, co-founded the business in 2008. Although she considered herself the less technically talented of the duo, she quickly found herself responsible for their company's online presence. She sought a way to engage both clients and the greater community. Julie turned to Facebook as a way to stay connected and educate Lafayette PC's stakeholders and others about the industry on a regular basis. As Julie continued to build her knowledge of the IT industry, finding a voice for the business was a challenge. "What made the process of writing for our page much easier was identifying our target market", Julie said. "Once I figured out that I was part of our target market, I asked myself, 'What would I like to read about?'". Facebook has proven to be a useful tool for Lafayette PC's marketing and client engagement. It has also enabled Lafayette PC to target the right audiences in their monthly seminar series. Julie regularly uses Facebook to find out what topics to present. Julie is also an avid networker, collaborating with community members through nonprofits, civic and business organizations. Facebook allows Julie and Lafayette PC to get connected and stay connected frequently. "It's a great way to stay in touch more often than our monthly e-newsletters, without invading inboxes each day", Julie said.

      Patrick Austin ( is a social media marketing consultant, graphic designer, and event promoter. For 10+ years, Patrick has used his unique guerilla marketing strategies to create awareness for events, business and individual clients. With several years in the hospitality and service industries he's been able to tap into a pulse of the consumer's wants and needs. He started using Facebook in February 2008 and has studied the in and outs of the social network diligently ever since. After several years of using social media as a marketing tool, Patrick has become a go to person for social media consulting in the Greater Lafayette community. Patrick strives to provide his clients with simple solutions to develop and integrate social media into a client's traditional marketing strategy.

      Dr. Mihaela Vorvoreanu ( is an assistant professor in Computer Graphics Technology and Technology Leadership & Innovation at Purdue University. She studies the socio-cultural impact of new communication technologies, especially social media. Her study of Perceptions of Corporations on Facebook, published in the Journal of New Communications Research, addresses the role of Facebook marketing in the context of Facebook culture. Dr. V advocates a culture-centered approach to social media marketing.

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