ACIs 3rd Annual Advertisers and Marketers Regulatory Summit

Advertisers can spend millions of dollars creating new ads, new campaigns and/or utilizing new advertising platforms to promote their products. But these advertising and marketing investments can quickly be lost when an ad or campaign is deemed to violate existing laws, regulations or guidelines. When advertising is challenged by competitors or government regulators, a company looses not only its initial investment, but is also subject to fines and penalties that can cost millions not to mention the damage that is done to the brand. The best way to know what activities regulators find problematic and how they interpret regulations and guidelines is to hear from the regulators themselves. The American Conference Institutes 3rd Annual Advertisers and Marketers Regulatory Summit is devoted to providing the regulators perspectives on compliance with key advertising/marketing regulations and guidelines. Hear directly from the state and federal agencies and self-regulatory bodies that will be making determinations on whether or not your advertising efforts violate existing laws, regulations and guidelines. Our faculty of regulators will provide their insights into -Emerging enforcement trends -Compliance with new endorsement and testimonial guidelines -Responsible green marketing -Mobile marketing compliance -Sweepstakes enforcement activities