Developing a Strategic Marketing Plan

Presented by the Maryland Small Business Development Center (SBDC) Central Region. This workshop is designed to provide small business owners with tips for effectively marketing their business and to assist them in defining a unique strategic position. Shotgun marketing can be costly and often does not result in increased sales or profit.

Workshop attendees will learn how to realign and prioritize their marketing efforts by developing key components of a marketing plan strategy. More specifically, business owners will learn how to define and target customers; access secondary resource data sources to conduct market research; and create site feasibility reports, which will help define a competitive edge for their business.

The end will result will be the ability to write a detailed implementation plan to effectively execute a marketing strategy that will propel your business toward success.

Location: MD SBDC Central Region Headquarters, 7400 York Road, Towson, MD 21204