WMS Event: The Hispanic Market: The Do's and Don'ts In Your Targeting Approach

The Woodlands Media Hub - Advertising and Marketing Pros group members are being offered a dicounted rate of $20 to attend this event with registration by February 3. After February 3, please follow link for registration: http://wmshispanicmarketing.eventbrite.com/ Woodlands Media Solutions Proudly Presents another Media Industry Workshop in Advertising & Marketing Strategies The Hispanic Market: The Do's and Don'ts In Your Targeting Approach Presented by Ruben Trevino, RT&A We'll discuss the key issues in targeting this highly sought after market, where you will learn how to draw in and create a bond with this audience beyond "Se Habla Espanol" Key elements that will be covered: How to understand and differentiate among the Hispanic segments according to demographics Understanding the cultural differences Ideas and strategies for branding, packaging and POP purposes Unique services appreciated by Hispanics Local Store Marketing strategies Creative and media strategies that work Campaign adaptation vs translation Successful case histories About our Presenter: Ruben Trevino is the founder and president of R.Trevino and Associates (RT&A) one of the largest privately owned Mexican advertising firms. He is a recognized expert in the field of Integrated Marketing Communications and the author of two books on subjects including Advertising and Sales Strategies published by McGraw Hill. He obtained his MBA from State University of New York (SUNY) and has been a visiting professor in Universities both in the US and Latin America such as Georgetown, University of the Incarnate Word, Monterrey Tec and Wisconsin U. His passion for marketing focuses specifically on Integrated Marketing Communication Strategies and International Marketing. For over 20 years RT&A, he has been servicing brands and clients such as Volkswagen, Tecate, Midas, Audi, Toyota, McDonaldÂÂ's, WendyÂÂ's, ApplebeeÂÂ's, H-E-B (Mexico), Mexicana Airlines, Houston Diagnostic Clinic, Katy Mills, Ternium, among many others. Ruben is the head of the newest RT&A branch located in The Woodlands, Texas. For contact: rtrevino@rtrevino.com http://www.rtseven.com http://www.rubentrevino.blogspot.com http://www.rtrevino.com For More Information on Woodlands Media Solutions and a full 2010 Calendar of Events, visit: www.WoodlandsMediaSolutions.com