Breakfast of Champions at Mission Rock Cafe

It all started down by the water, off a small pier with a small crew who didn't want to compete with the masses on NYE. Ten years later, thousands of dancers and DJs have made the annual trek to the Space Cowboy's Breakfast of Champions.
Today we all know it as that halfway point to the playa and the place to see everyone you know in San Francisco in the same place with a metric shitton of your favorite local DJs and then some.
This epic event has reached a new milestone. Ten years at $10. We've never charged more, and this year is no different. We are moving the party to Kelly's Mission Rock. Back on the water, sunrise to sunset.
BOC will be held at Kelly's Mission Rock and as always starts at 6AM on New Years Day 2010 and goes until you (which we all know now is 'we') cry Uncle! Buying your presale ticket allows you access to a special line with expedited entry, all for the continuously recession proof price of $10.