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Venue

Offices of Cooley Godward Kronish LLP

4401 Eastgate Mall
San Diego, CA 92121
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Neighborhood: University City
Details
Cost: Payment required - COST: Pre-Registration: (Please Pre-Register by noon on 12/3/09) $10.00 - CommNexus Sponsor $20.00 - Non-Sponsor At the Door: $20.00 - CommNexus Sponsor $30.00 - Non-Sponsor Students, Military & Press: FREE
Learn how to analyze customer feedback to positively impact your CRM marketing. Both large and small companies have the need to implement measurement tools for increased ROI and visibility, especially in this economy, yet many do not know how to begin. This event will showcase a panelist discussion on monitoring tools and how to positively leverage the voice of the customer in marketing efforts. It will also include a case study that will leave you with actionable insights on how to implem... (read more)

The Marketing SIG Presents... Let Them Complain
! How to Leverage the Voice of the Customer

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The Marketing SIG Presents... Let Them Complain
! How to Leverage the Voice of the Customer

 at Offices of Cooley Godward Kronish LLP

Cost: Payment required - COST: Pre-Registration: (Please Pre-Register by noon on 12/3/09) $10.00 - CommNexus Sponsor $20.00 - Non-Sponsor At the Door: $20.00 - CommNexus Sponsor $30.00 - Non-Sponsor Students, Military & Press: FREE
Learn how to analyze customer feedback to positively impact your CRM marketing. Both large and small companies have the need to implement measurement tools for increased ROI and visibility, especially in this economy, yet many do not know how to begin. This event will showcase a panelist discussion on monitoring tools and how to positively leverage the voice of the customer in marketing efforts. It will also include a case study that will leave you with actionable insights on how to implement measurement, reporting and analytics in digital marketing. The panelists will discuss tools that use the voice of the customer to innovate, improve processes and tell more insightful stories. The tools discussed will be those that monitor not only social media but also the integration into CRM and traditional news and the panelists will clarify what the right channels are to use these tools.

Twitter Hashtag: #EVmarke9406
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Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.

 

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