Public Relations in a New-Media World: How the Digital Revolution is Transforming Traditional PR

Since the advent of the Internet, the rules of Public Relations have been changing. As more people go online first to get their news and information, there are series of new public relations strategies and tactics to garner coverage. Online publications, blogs, threaded forums, chat rooms, micro sites, social networks and ezines are just a few examples of online public relations channels which are being presented as new media formats. Come listen and learn how companies that understand and capitalize on the combined push of both online and offline public relations are enjoying unprecedented levels of attention and more results-driven marketing.

MODERATOR:
Joan-Marie Van Tassel, Associate Professor and Interim Chair, Department of Communication at National University

PANELISTS:
Elizabeth Estes-Cooper, Chief Strategist, New Media for Hancock Group
Rod Whitson, Managing Partner, Townsend Advisors; Adjunct Professor, Brand Strategy, University of California, San Diego
Kelly Abbott, CEO, Dandelife.com

SIG CO-CHAIRS:
Reid Carr, Red Door Interactive
Robert Hale, Robert Hale & Associates
Colleen Peterson, Peterson/Hill Marketing
Liya Sharif, Townsend Agency