Ludacris
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Bio
Chris "Ludacris" Bridges put his experiences of being not just an artist in Release Therapy, but also reveals some of what he has learned as CEO of Disturbing Tha Peace Records. Under his watch are a collection of talented and diverse artists, which include; Shawnna (the dynamic Chicago bred female rap star), Bobby Valentino (the smooth R&B platinum selling singer), Field Mob (the groundbreaking hip hop duo) and the newest addition to the DTP family and Shareefa (the dynamic R&B rising superstar).
"I'm not going to lie, but I've made my share of mistakes," confesses Ludacris. "I know about success, but I also know about tribulations. It's the balance of the two that is the foundation of my project. In the beginning I was thinking of putting out a double record, with one being Release and the other Therapy, but it's more real to have that dualism on one disc." One listen to Luda's Release Therapy and the growth is obvious. "Maturity is a beautiful thing," Ludacris says. "Going into the studio to make Release Therapy, I felt like a wiser, more intelligent person. That was part of the vibe I wanted to bring across on the record, a more personal side that many have not seen. I know this is my fifth album, but I feel as though this is the first time I've ever exposed this much of myself. Like the film Crash, people can either love me or hate me, but they'll always respect me."
While there isn't any doubt of Luda's seriousness on Release Therapy, he also comes on strong with his trademarked humor. "To me, part of being a complex person is a balance of many things," says Luda. "On this record I talk about striving, silliness, sadness, sex, salvation, amongst other things. I'm not knocking anybody's hustle, but many rappers only talk about one side of their lives. Personally, I'm trying to be more three-dimensional storyteller, and I hope that comes through on the record."
Already leaked to the internet, "War With God" is a heavy hitter. Over a vintage Billy Paul sample, Luda refuses to be the rope-a-dope. "I'm the best and there's nothin' that you can do about it," he raps with authority. "Never needed a publicity stunt, let's tell the truth about it /even in the core of the streets you can't sway the youth about it/ but keep runnin' yo mouth, and I swear I'ma knock a tooth up out it."
Laughing, Ludacris says, "I didn't really write that song about one particular person. There have been people, other rappers as well as a few journalists, who have taken subliminal shots at me. But, if I had written this song about one particular person, I would have said that persons name." After one sonic blast of "War With God," it's quite obvious that this isn't a battle, it's a slaughter.
The seriousness of "Runaway Love," which features soul sis Mary J. Blige on the hook, is a testament to Ludacris' mission to be more than a party man. From speaking out against a young girl being beat-down by her drunk stepfather to detailing the blight of teens fleeing their homes in the night to escape the pain, "Runaway Love" is a milestone. "I was thinking a lot about my own daughter when I wrote that song," Ludacris remembers. "Having a little girl has forced me to broaden my horizons when it comes to women, to be a better listener. Though I know I'm not perfect, I can still try to be the perfect father."
On the powerful track "Do Your Time," Luda transports the listener to the sorrow of life behind bars. Not trying to glamorize the ugliness of being locked-up, Ludacris says, "I know a few guys who are in prison, and jail isn't something that should be celebrated. There are so many Black men in jail, and not all of them are guilty. We have to start thinking about these statistics, and figure out if anything can be done."
Though Luda has never done hard time himself (he does admit to a few juvenile mistakes), collaborators Bennie Segal, C-Murda and Pimp-C are a trio of wordsmith who know that the scene ain't pretty. "I picked those three artists for 'Do Your Time,' because they know the deal," he explains. "These are guys who have done real time and I wanted their experience to be part of the fabric of that song."
Teaming-up with old friends the Neptunes on the first single "Money Maker," the rapper couldn't have been happier. Unlike the aforementioned tracks, this hypnotic booty bumper is classic dance song that speaks frankly about sex. Calling himself "a bedroom gangster," the Melina directed video is currently in full effect on MTV and BET.
"I hadn't worked with the Neptunes since they produced 'Southern Hospitality' on my first album," Ludacris says. "I just love being in the studio with those guys, because they're always down to do something different." In addition, the spacey production duo also contributed "Girls Gone Wild," which utilizes a sleek futurist groove and heavy percussion.
Having gathered a dazzling crew of collaborators on Release Therapy, Ludacris releases his inner wild child alongside R. Kelly on "Woozy," makes an aural film of life on "Based on a True Story," produced by Timbaland and brings the country hotness on "Satisfaction" with Field Mob.
Unafraid of the Black heavy metalist inside of him, Luda reveals his inner rock god on the Runners produced song "Slap." Talking about the madness and aggravation of just trying to make it through the workday, Ludacris sounds on the verge of exploding. "We all have struggles in our life," he says. "Not just Black people, but all people. I wrote 'Slap,' because there are times when we all want to punch a wall, knock out a window or just hit somebody." Smiling, Ludacris admits that "Slap" is one of his favorite tracks. "It's just one of those songs everybody, including myself, can relate to."
With Release Therapy, Ludacris releases a classic disc that rises to the top of the hip-hop heap. Yes, this is what rap music has been waiting for since the beginning of the millennium.
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"What is a N.E.R.D? N.E.R.D stands for No One Ever Really Dies. The Neptunes are who we are and N.E.R.D is what we do. It's our life. N.E.R.D is just a basic belief, man. People's energies are made of their souls. When you die, that energy may disperse but it isn't destroyed. Energy cannot be destroyed. It can manifest in a different way but even then it's like their souls are going somewhere. If it's going to heaven or hell or even if it's going into a fog or somewhere in the atmosphere to lurk unbeknownst to itself, it's going somewhere." – Pharrell Williams Pharrell Williams and Chad Hugo of The Neptunes are the most revolutionary production tandem in modern music since Quincy Jones and Rod Tempterton put down shuffle-beats and doo-wops behind a young singer named Michael Jackson. With their digital musical palette and vivid imaginations, they've taken their hip-hop foundation and un-tethered the bounds of pop, bestowing unsuspecting hit records in almost machine-gun-like succession – whether in rap (Jay-Z, Busta Rhymes, et al), R&B (Usher, Babyface), pop (Britney Spears, Justin Timberlake) or rock (No Doubt).
But N.E.R.D is not the Neptunes. N.E.R.D is the offspring of the Neptunes id, a fly-or-die, thrash-around, do-as-you-will, set-your-soul-on-fire alter-ego that subscribes to no rules, adheres to no agenda. It is Pharrell, Chad and Shay – a trio whose chemistry allows the uninhibited exploration of the sounds, emotions and impulses of self and society, of identity and belonging. Of life.
Fly or Die is the second album from N.E.R.D, picking up where the groups debut, In Search Of…, left off. "It's evolution, for real," says Shay. "There's an entire dimension to music and life that we touched on with In Search Of…, but that was only the beginning. Those were only doors to this other dimension and with this album we are there."
From a musical perspective, Fly or Die, picks up on the free-wheeling sensibility of its predecessor. The most underappreciated aspect of The Neptunes' Midas touch is the melody and carefully crafted songwriting inherent in their barrage of hits – the complexity is in the simplicity. The songs of Fly or Die represent the spectrum of influence impressed upon the trio, from classic rock and Beatles-esque pop to old funk and new wave. It's the space where musical styles are truly influences – not reflexive actions.
"I think we learned a lot from the first album and we've opened up more here," explains Chad. "I think we're going places we haven't gone before."
Originally, In Search Of… was painted through the familiar digital colors that marked Neptunes-produced songs for other artists. Closer inspection indicated that if N.E.R.D was supposed to be different from the Neptunes, it must sound different, too. So the group abandon those tracks (they were later released as in the UK only) and recruited the band Spymob, from the Neptunes' own Star Trak Records, to articulate their new sound. The live instrumentation remains on Fly or Die – but Spymob do not. This time, it is Pharrell and Chad behind the instruments. "We've always played our own instruments in everything we do, but we convert them into programming for the final tracks," says Chad. "For Fly or Die, we decided to pick up the instruments and play ourselves and leave it like that. It's more honest and people don't know this side to us yet."
Lyrically, too, the group broke new perspectives. Pharrell goes deeper into exploring the side of his personality that most people don't get to see. "He's more quirky in real life than he is in videos and other people's songs," says Chad. Adds Shay, "He's a little more eccentric in his personality and in N.E.R.D he can pull that off."
The title track is one of the album's stand-out tracks, a heartfelt song about a teenager facing real issues and choices in his life. "Mommy, daddy, I know you love me / but if bad grades... Playstation … restriction, you take it from me / but God forbid that something goes wrong, you call the Police/ well, guess what I found in the drawer of daddy’s" Pharrell sings. "'Fly Or Die' is about choices," says Shay. "He's got an angel on one shoulder and the devil on the other and he's just trying to take the right path."
The subject in "Thrasher" isn't as conflicted. He's a person who deals with a bully on a daily basis and the confrontation and rage that lurk underneath the staid exterior. "We thought of 'Shook Ones' by Mobb Deep," says Shay. "Rock has never experienced that type of vibe. When I heard 'Shook Ones' in the club back in the '90s, I was scared for my life. I was literally shook. That's the feeling we tried to capture."
If many of the songs tap into the anxieties, awkwardness and aspirations of adolescence, it's no coincidence. "We didn't write these songs like that because we're obsessed with high school," says Chad. "But there are real memories from that time that shaped our lives and it just comes out naturally." Says Shay more succinctly, "I think those were some of the best years of our life, truth be told."
Which is where N.E.R.D lies – in the time-warp, where boundaries and borders and linearity succumb to the openness of truth. Because in life, there are two paths to choose from but only one direction to go in – and you can either Fly or Die.
Links
- [MySpace] Ludacris & Pharrell on MySpace
- [Website] Ludacris
- [Info] Pharrell
- [MySpace] http://www.myspace.com/ludacris
- [Official Site] The Ludacris Foundation
- [Info] AOL - Ludacris
- [Info] MTV - Ludacris
- [Wiki] Ludacris
- [Official Site] Ludacris
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Sep 8, 2009 1:09 PM
Ludacris recently gave away 20 cars in his hometown of Atlanta, according to a CNN report. The rapper teamed up with the Nissan South dealership in...
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Sep 4, 2009 10:09 AM
Top acts honor Def Jam Records
Eminem , Young Jeezy , Ludacris , Mary J. Blige , Public Enemy , Kid Rock and Rick Ross will be among the acts to commemorate the 25th anniversary of...

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