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      UI Design, Information Visualization
      Mr. Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved full-time in computer graphics. In the 1970s he p... read more
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      Bio

      Mr. Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved full-time in computer graphics.

      In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone(tm) at AT&T Bell Labs, programmed virtual reality spaces while a faculty member at Princeton University, and directed an international team of visual communicators as a Research Fellow at the East-West Center in Honolulu.

      In the early 1980s he taught at the University of California/Berkeley, was a Staff Scientist at Lawrence Berkeley Laboratory, founded AM+A, and began research as a Co-Principal Investigator of a project funded by the US Department of Defense's Advanced Research Projects Agency (DARPA) to visualize the C programming language more effectively. In 1992, he received the National Computer Graphics Association's annual award for contributions to industry. He was the keynote speaker for ACM/SIGGRAPH-80, and the organizer and chair of the opening plenary panel for ACM/SIGCHI-99.

      Mr. Marcus has written over 150 articles; written/co-written five books, including (with Ron Baecker) Human Factors and Typography for More Readable Programs (1990), Graphic Design for Electronic Documents and User Interfaces (1992), and The Cross-GUI Handbook for Multiplatform User Interface Design (1994) all published by Addison-Wesley; contributed chapters/case studies to seven books of user-interface design, information appliances, and culture, including three industry Handbooks; and serves on the editorial/advisory boards of five industry publications, including Interactions and User Experience.

      For the last decade, Mr. Marcus has turned his attention to Web, mobile, and vehicle user-interface and information-visualization design, training leaders for centers of excellence, providing guidelines for globalization/localization, and focusing on the challenges of "baby faces" (small displays for consumer information appliances) of ubiquitous devices and cross-cultural communication.

      Mr. Marcus has published, lectured, tutored, and consulted internationally for more than 30 years and has been an invited keynote/plenary speaker at conferences of ACM/SIGCHI, ACMSIGGRAPH, Usability Professionals Association (UPA), and the Human Factors and Ergonomic Society, as well as conferences internationally. He is a visionary thinker, designer, and writer, well-respected in international professional communities associated with Web, user interface, human factors, graphic design, publishing, and desktop software application development.

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