BMA PRODUCT MARKETING & MANAGEMENT RT: Leveraging 'Crowdsourcing'

Leveraging "Crowdsourcing": NexGen Innovation & Marketing!

Crowdsourcing is an awesome new resource for marketers and
product managers to innovate new products and execute winning &
engaging marketing strategies. Wikipedia defines Crowdsourcing as
a distributed problem-solving and production model. Problems are
broadcast to an unknown group of solvers in the form of an open
call for solutions. Users---also known as the crowd---typically
form into online communities and the crowd submits solutions. In
a product and marketing innovation context, it is fast becoming a
hot new concept that leverages Cloud Computing to help you
innovate and market in a competitively differentiated yet
enormously cost efficient way!

Perhaps the simplest way to think about it is how YouTube,
Wikipedia, Facebook, Twitter, and others are leveraging the crowd
to create content, community---and---value. A more explicit
example involves Netflix, which recently ran an open competition
(grand prize of $1,000,000) for the best collaborative filtering
algorithm that predicts user ratings for films, based on previous
ratings. During this session, the speakers will share key
concepts of how to apply Crowdsourcing. They will share case
studies of what various companies are doing to leverage this new
resource to better capture market share, increase margins,
innovate brand new product offerings, and more. Case studies will
include global brands, financial services, technology services,
green tech, franchising, customer acquisition cost reduction,
brand measurement and analysis, and more.

So what does this mean for you and how can you use Crowdsourcing?
Come and find out at this exciting roundtable!

About Our Speakers:

RAY SOLNIK is a veteran of both corporate marketing and
innovative high tech company P&L management. As president of
Buena Vista Business Services, he currently consults with cutting
edge high tech companies like a Xerox PARC cloud managed wireless
LAN spin out, CrowdFlower.com (formerly Dolores Labs and recently
named to the TechCrunch50), and various other SaaS related
businesses. Prior to founding Buena Vista, he was president and
COO of OpSource, a SaaS (Software as a Service) and cloud
services operator behind major cloud computing brands like
Xacctly, Taleo, Ribbit, Buzzword, Acrobat.com, and many others.
Previously, he was president of AT&T WorldNet where he increased
cash flow generation by $150M over two years by leveraging
focused channel, product, and marketing strategies. He is based
in the Bay Area.

LUKAS BIEWALD is founder and CEO of Crowdflower.com, the leading
enterprise crowdsourcing company. Crowdflower.com makes
crowdsourcing available to enterprises through a variety of
quantitative statistical methods and computer science systems
automation that ensure quality, speed, and cost never seen
before. Crowdflower is one of the few venture-funded firms that
was oversubscribed this year. Lukas was a key member of the
Yahoo! Search team optimizing search results; he was chief
scientist at Powerset (acquired by Microsoft and now a core
component of Microsoft's new Bing search service). He is a
certified "brainiac" geek with a Stanford computer science MS.
He's a cool dude too.

Due to increased attendance for this event, Scott's has required
the use of a separate meeting room and will not be providing
separate breakfast tabs for each attendee. The fee above includes
breakfast.