BMA INTN'L RT: Marketing Strategies for China & Japan that Get Results
When
Nov 18, 2009 9:00 am - 10:30 am (Wednesday)
Where
What
Marketing Strategies for China and Japan that Get Results In today's challenging market environment it is important to maximize budgets and create economies of scale whenever possi...
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Event details: BMA INTN'L RT: Marketing Strategies for China & Japan tha...
Description
Marketing Strategies for China and Japan that Get Results
In today's challenging market environment it is important to
maximize budgets and create economies of scale whenever possible.
Although China and Japan are very different countries with very
different cultures there are marketing strategies that can be
universally applied in both countries and some that need to
customized to fit each culture. The presentation will highlight
pan Asia marketing tools that can be implemented in both
countries and what tactics must be customized. Michele will share
two in-depth case studies from industry technology leaders that
got results and increased market share.
About Our Speaker:
MICHELE KINMAN is Principal/Founder of WMC Marketing. She
specializes in marketing and public relations to Asia and Pacific
Rim countries with over 10 years of in-county experience. She has
worked with several industry technology leaders such as Cisco,
TSMC, Seagate, PMC-Seirra as well as numerous start-ups.
RSVP: To help the restaurant hostess plan appropriate seating,
please RSVP to Sachi Maki Massengale no later than noon on
Tuesday, November 17th.
In today's challenging market environment it is important to
maximize budgets and create economies of scale whenever possible.
Although China and Japan are very different countries with very
different cultures there are marketing strategies that can be
universally applied in both countries and some that need to
customized to fit each culture. The presentation will highlight
pan Asia marketing tools that can be implemented in both
countries and what tactics must be customized. Michele will share
two in-depth case studies from industry technology leaders that
got results and increased market share.
About Our Speaker:
MICHELE KINMAN is Principal/Founder of WMC Marketing. She
specializes in marketing and public relations to Asia and Pacific
Rim countries with over 10 years of in-county experience. She has
worked with several industry technology leaders such as Cisco,
TSMC, Seagate, PMC-Seirra as well as numerous start-ups.
RSVP: To help the restaurant hostess plan appropriate seating,
please RSVP to Sachi Maki Massengale no later than noon on
Tuesday, November 17th.
Cost
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