BMA E-MARKETING RT: How to do Your Own Email Audit

How to do Your Own Email Audit

If your New Year's resolution is to maximize your email marketing
click throughs and conversions, then this session is for you!
Learn how to get your emails through spam filters. Hear how to
design for preview panes and blocked images. See how to make your
emails appear the same in every email browser. Discover the
latest response data and techniques around personalization and PDAs.

What you'll learn:

- How spam filters work and how to avoid them
- Check lists for spammy words and coding errors to avoid
- Design techniques to get your email opened from the preview pane
- How to design your email to look the same on all browsers
- Design tips for PDAs

Receive a FREE 16-page guide How to do Your Own Email Audit when
you attend this session.

SPEAKER:

DAVID B. BEASLEY is co-founder of a Silicon Valley direct
marketing agency, Beasley Direct Marketing, Inc., that has
managed direct mail and online programs for hundreds of
companies, increasing direct-mail and email delivery and response
rates and offering advanced personalization and offer strategies.
The agency is a recipient of multiple marketing honors, including
the Echo, Summit, Marcom, Pyramid, and Caples awards. Dave is an
instructor in advanced email marketing at UC Berkeley Extension.

Regular Meeting Day and Time:
2nd Thursday of each month @ 8:30 a.m.

To help the restaurant hostess plan appropriate seating, please
RSVP to Laurie Beasley no later than 3:00 p.m. on the Wednesday
before the meeting.

Welcome Non-Members

BMA Roundtables are offered free to members---you only need to
pick up your own tab. Non-members are welcome to attend. The
cost is $15 per session, payable at the door, plus your own tab.

We look forward to seeing you!

General Questions or Comments on the Program?

Contact roundtables@norcalbma.org.