BMA BRANDING RT: Listening to the Customer Voice--How Customers Are Shaping The Brand

Listening to the Customer Voice: How Customers Are Shaping The
Brand

In today's complex marketing world where the internet gives voice
to customers experience in real time brands can thrive or die by
customer feed back. Listening and managing your brand with the
customer in mind is critical to customer loyalty and to building
products and services that differentiate your companiy in this
fast paced consumer-driven culture.

At the Wednesday January 7th, NorCal BMA Brand Roundtable, Steven
Donaldson of RadiantBrands will discuss some of the latest trends
on how brands are being shaped by the customer. From Yelp, to CRM
systems loyalty programs, to near real time feedback from
customers on social networking software and blogs---see the how
the customer's voice rules. Following the presentation, the floor
will be open for discussion of the customers voice leading the
development of brands and products. Come find out what you need
how you can tap your consumer's mind.

About Our Moderator:

STEVEN DONALDSON is a principal and founder of RadiantBrands,
formerly BGDi. He has over 20 years experience in developing
strategy and creative for corporate, technology and consumer and
non-profit brands such as Ask Jeeves, HP and Chevron, Pet Food
Express, and Wells Fargo. RaidantBrands is a leading branding
agency based in the San Francisco area. It focuses on developing
strategy, naming, and creative execution of brands in print and
on the web with clients from start-ups to Fortune 500 firms
across the U.S.

RSVP: To help the restaurant hostess plan appropriate seating,
please RSVP to Steven Donaldson no later than 3:00 pm on the
Tuesday before the meeting.

~~~~~
Welcome Non-Members

Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.

RSVP:To help the restaurant hostess plan appropriate seating,
please RSVP to Steven Donaldson no later than 5:00 pm on the
Tuesday before the meeting.