American International Toy Fair 2010

Toy Industry Association, Inc. (TIA), founded in 1916, is the national New York City-based trade association for U.S. producers and importers of toys, games and childrens entertainment products. Its 500+ members account for 85 percent of industry sales. Associate members include toy testing laboratories, design firms and professional inventors. Government, the trade, the media and consumers all recognize TIA as the authoritative voice of the U.S. toy industry. Toy Fair is the largest youth product trade show in the Western Hemisphere, connecting more than 20,000 buyers and industry professionals from over 90 countries for four days of writing orders and building sales. At Toy Fair, exhibitors have the rare opportunity to break out of traditional markets and open new avenues of distribution for their products. And the $22 billion youth entertainment market is continually branching out - from childrens publishing to sporting goods, arts & crafts to tweens, seasonal products and more. Exhibit Sales Contacts A-F Bill Osterholm, 646-520-4864, bosterholm@toyassociation.org G-O Leigh Rhein, 646-520-4862, lrhein@toyassociation.org P-Z Ava Slepicoff, 646-520-4852, aslepicoff@toyassociation.org