GA Digital Buffet in New York

GA Digital Buffet

GA Digital Buffet

June 11th-June 15th, 9:30 am - 5:30 pm

Join General Assembly for a full week of immersive workshops that will turn students into able contributors to the digital landscape. Each full-day workshop will provide a thorough subject overview, highlighting trends, tactics, and forecasts of future activity. Interactive learning exercises will help students apply concepts to their own businesses, and make connections across industries. 

5-Day Series:

June 11th: Evolutions in Social

June 12th: Data and APIs

June 13th: Digital Business

June 14th: User Experience

June 15th: Evolutions in Technology

Evolutions in Social 

Natan Edelsburg, David Verchere, Shane Snow, Mae Karwowski, Elena Silenok

June 11th from 9:30 am - 5:30 pm

The social web has forced a fundamental shift in the way products are built and marketed on the internet. This day-long session will introduce the social web to attendees and teach the foundations necessary to successful utilize social platforms like Facebook and Twitter to leverage sales for your corporation or startup. 

Schedule

9:30 am          Breakfast

10:00 am       What is the Internet: History, Fundamentals, & Architecture / Elena Silenok

11:30 am        Twitter Trends & Case Studies / Natan Edelsburg

12:30 pm        Lunch

1:15 pm           Facebook Marketing Trends / David Verchere

2:15 pm           Content Creation / Shane Snow

3:15 pm           Break

3:30 pm          Building Communities / Mae Karwowski

4:30 pm          Fireside Chat with Vivek Sharma, Founder & CEO of Moveable Ink

7:00 pm          Special Event

Data and APIs

Chris Castiglione, Shafqat Islam, Matt LeMay

June 12th from 9:30 am - 5:30 pm

APIs are changing the way business is done on the internet. This day-long session will give students a practical introduction to APIs, including examples of successful APIs in the wild, examples of applications built on top of APIs and mashups. We'll explore several case studies and examine the advantages and disadvantages of building an API for your business.

Schedule

9:30 am          Breakfast

10:00 am       The Business of APIs / Shafqat Islam

11:30 am        The What and Why of APIs / Matt LeMay

12:30 pm        Lunch

1:30 pm           APIs: Examples and Case Studies / Chris Castiglione

3:00 pm          Break

3:15 pm          API Case Study

4:30 pm          Fireside Chat with Shafqat Islam, Co-founder & CEO of Newscred

7:00 pm          Intro to The New York Times API / Brad Stenger, The New York Times

Digital Business 

Ryan Matzner, Paul Canetti, and Rameet Chawla

June 13th from 9:30 am - 5:30 pm

New business models have been impacted by developments in data, technology, and the social web. Their disruption have allowed companies to build large audiences and create new revenue streams. This session will discuss B2B and B2C business models, the art of bootstrapping, and innovations in mobile, and how to evaluate user acquisition models.

Schedule

9:30 am          Breakfast

10:00 am       The Art and Science of Bootstrapping / Ryan Matzner

11:30 am        Going Mobile: Creating Your App / Paul Canetti

12:30 pm        Lunch

1:30 pm           B2B and B2C Business Models / Rameet Chawla

3:00 pm          Break

3:15 pm           User Acquisition Models / Ryan Matzner

4:30 pm          Fireside Chat with Vin Vacanti, Co-Founder & CEO of Yipit

7:00 pm          Special Event

User Experience 

Abby Covert, Dan Maccarone, Robert Lennes, Josh Seiden, Randy Hunt

June 14th from 9:30 am - 5:30 pm

User experience is at the heart of building a successful company. In this day-long workshop, experts in experience principles and design will provide students with a meaningful introduction to the art and science of building great user experiences, including the current trends and practices of user experience professionals in startups as well as large organizations. 

Schedule

9:30 am          Breakfast

10:00 am       Why User Experience Matters / Dan Maccarone

11:30 am        Does it Have Legs? Best Practices for Digital / Abby Covert

12:30 pm        Lunch

1:30 pm           Introduction to Lean User Experience / Josh Seiden

3:00 pm          Break

3:15 pm          Branded User Experiences: A Case Study / Robert Lenne

4:30 pm          Fireside Chat with the General Assembly Design Team Team

7:00 pm          Special Event: Total Design with Etsy / Randy Hunt

Evolutions in Technology 

Peter Bell, Daniel Doubrovkine, Adrian Sanders

June 15th from 9:30 am - 5:30 pm

The emergence of web technologies has fundamentally changed how entrepreneurs and innovators are building iterative, scalable businesses. This workshop will provide a primer on current issues in technology, including the growth of the cloud, NoSQL, rapid development, and agile development.  The day will end with a presentation on the state of the startup industry.

Schedule

9:30 am          Breakfast

10:00 am       Rapid Development / Peter Bell

11:30 am        NoSQL - No Only SQL / Peter Bell

12:30 pm        Lunch

1:30 pm          Cloud Hosting: Scaling at the Speed of Business / Adrian Sanders

3:00 pm          Break

3:15 pm          Making Agile Choices in Software Technology / Daniel Doubrovkine

4:30 pm          Fireside Chat with Avi Flombaum

7:00 pm          Special Event: The State of the Startup Industry / Mattan Griffel

Categories: Sales & Retail