Exploring Enterprise 2.0: The Rise of Social Media Platforms in the Workplace

http://www.cti.sba.uwm.edu/

Are you gearing up to implement the new wave of Enterprise 2.0 apps in an
effective, productive, and non-disruptive way within your organization?
This event will help business and IT leaders gain a solid understanding
Enterprise 2.0 and how to embrace it non-disruptively in their organization.

Enterprise 2.0 represents the next wave of freeform, emergent, social Web apps
that can bring the power and effectiveness of Web 2.0 techniques to life
inside your organization. Just when IT is being held increasingly accountable for
business-focused results, Enterprise 2.0 can give IT the potent new tools for
end-users to apply general-purpose collaborative tools in innovative new ways
to solve both long-term and just-in-time business problems more cost-effectively.

Technologies such as blogs and wikis are just the beginning of the story
however. Enterprise 2.0 has the potential to unleash the power of network
effects, mass participation, and emergent business solutions. The resulting
capture of organizational knowledge in a more public, discoverable fashion via
enterprise search enabled by the link structure of Enterprise 2.0 Web apps is
just one of several potentially beneficial outcomes. IT departments can then
become the enabler of these emergent solutions by allowing controlled access
and reuse of existing IT resources and platforms.

Being successful with Enterprise 2.0 requires a clear understanding of the
critical success factors. Because, as rewarding as Enterprise 2.0 has the
potential to be, technical and organizational challenges exist in accessing
its potential. For example, adopters of Enterprise 2.0 techniques must define
internal Enterprise 2.0 standards, oversee compliance to industry and
governmental regulations, protect the privacy of participants, and secure the
organization's information while successfully encouraging workers to move to
these new tools.

Ultimately, the core challenge for an Enterprise 2.0 initiative is to
transform the culture of their organization to use fewer private software tools, openly
sharing more business information, and be knowledgeable about and effective in
consuming worker-generated content , all the while maintaining minimal
disruption to business activities.

You will leave Exploring Enterprise 2.0 with the knowledge and skills you need
to begin an Enterprise 2.0 initiative within your organization. Exploring
Enterprise 2.0 is taught by industry experts extensively experienced with corporate
IT and closely involved with Enterprise 2.0 efforts. You will be shown how
successful Enterprise 2.0 projects can be structured and executed using case
studies, emerging best practices, collaborative group exercises, and involved
attendee interaction. Real-world experiences, lessons learned, and solutions
are presented throughout.


Exploring Enterprise 2.0 Topics:

- How to develop and implement a successful Enterprise 2.0 initiative
- Understanding the basic elements of Enterprise 2.0: the SLATES approach
- Strategies for educating and changing worker behavior patterns: Lessons from the Web
- Fundamental management concepts and methodologies of effective collaboration
- Developing a grassroots culture of contribution and participation
- Case studies in freeform, emergent, social applications in the enterprise
- Measuring Enterprise 2.0 productivity- how to measure the effectiveness of
your E2.0 strategy and see where you need to improve
- Addressing the enterprise perspective: standards, security, privacy, compliance, regulations
- Survey and overview of emerging Enterprise 2.0 products
- Managing politics, people, and finance for an effective Enterprise 2.0 strategy
- Overcoming the challenges of a fundamental shift in IT perspective

Who Should Attend:
- Individuals whose job responsibility involves collaboration with other
individuals, teams, and organizations
- Executives and managers in business and IT with responsibility for
designing, implementing, and operating IT systems and business processes
within their organization
- IT staffers and general line of business workers that are seeking to apply
the latest IT and business best practices directly to their daily work
CIOs and CTOs that are seeking to be more effective in their positions
- Enterprise architects that wish to leverage their IT resources and support
their internal customers more effectively
- Business planners and strategists that are seeking to optimize their
organizations for maximum efficiency and business-focused results