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      Avatar in Lubbock

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      October 16, 2017

      Monday   8:00 PM

      5025 50th Street Suite A
      Lubbock, Texas 79401

      • No Performers Listed

      The clown has snuck out from the circus and is climbing through your bedroom window.Now he wants to tell you a story.Avatar build their vast universe on a few very simple principals. All great metal is createdby understanding that the riff is king and that the riff is groove. Whether its a blast beat ora back beat, you need to understand the vessel in which your riff will be carried. Once ittakes off, all you need to do is follow. Let the music play you. This is how its supposed tobe.Hailing from Gothenburg, Sweden the lads grew up in the eye of a storm of localmusicians made up of metal greats and legends who conquered the world and redrewthe map of heavy metal on a monthly basis. This was the measuring stick, and the grouphave proudly taken on the challenge ever since.The band released Black Waltz in 2012 and found their voice in the madness and startedto truly forge their own path in the music they were making. Our take on playing in aband is that its concept art, says vocalist Johannes Eckerstrm. Everything has to carrythe same idea and emotion. You have to be able to see what it sounds like, hear what itsmells like and read how it feels. As such, it is only natural that a group creating musicwith such strong imagery have become so visually striking, a trait that only becamestronger with their 2014 release, Hail the Apocalypse.In 2016, Avatar are releasing their latest endeavor Feathers & Flesh, and the promisethats given is that nothing will be the same ever again. Weve made a concept album,Eckerstrm declares. Its a fable about an owl who goes to war to stop the sun fromrising. Its a tragic story of someone ultimately being set up to fail. She will learn manylessons and encounter many other creatures with ideas of their own. In the end, however,one must ask if something was learned at all.So how did the circus freaks end up in a land of fairy tales and talking animals? Theclown and the circus were born from the darkness in all of our minds. Their music opensthe door within us that we otherwise would not find. What Avatar has done has alwaysbeen of a psychological nature. Thus that trademark sinister grin is the mirror none of uswant to look in to. Now the clown has stepped out of our nightmares and sits down nextto us as we lie in bed about to fall asleep. He brought a book and with the help of his littlecreatures he tells us a story about the duality of the human experience. This book willactually be available for purchase alongside the album. It was just too many words for aCD booklet, the vocalist states, making Avatar the first band of its kind releasing aphysical book alongside the album.The album was recorded in Germany, Finland and Sweden in December 2015 withproducer extraordinaire Sylvia Massy (System of a Down, Tool, Red Hot Chili Peppers) atthe wheel. The music is as always rooted in the extreme, with plenty of melodic sensibilityand a lust for experimentation. There is a love for intense double bass drumming, riffingand shredding of timeless dimensions alongside rough edges, slow grooves and epicstorytelling for the ages. The idea is that as the band digs deeper, the fists will be held uphigher. The end result is a modern metal album with all the ruthlessness and power onecould ask for handled with a loving songwriters hand, inspired by The Beatles andQueen.The first taste of madness is in the form of a music video for the track For the Swarm, asong telling the story of the Owls encounter with a beehive. The Owl is very much anindividualist and is trying very hard to find creatures who will fight for her, says Johannes.The Bees are of course having none of that as they purely exist as a collective andwouldnt even dream of waging war for an individual cause. Musically the song is a shortand sharp spear, with unapologetic increase of volume as it progresses. Its job is toportray both the machine like precision of the hive mind working as one and the fury of amillion voices chanting the same mantra.The second taste will be The Eagle Has Landed. It presents the Eagle, the antagonist ofthe tale as he sees himself. Eckerstrm explains: An interesting thing about theantagonists is that they are rarely aware of that theyre the bad guys. All thingsconsidered, we are all probably awful people and the mortal enemy of someone but wetake for granted that our moral compass points the right way and that our ambitions andmeans to achieve them are justified. This is a very important point that this story andspecifically this song wants to discuss.And so the AVATARjourney has begun. Having grown up playing music together, thehistory of the band is already long and rich. Its a coming of age story about five youngmen who are earning their place on the bill by having paid their dues and providedsomething that has been missed in metal for a long time; Character and Color. This hasbeen proven time and time again on opening tours with Avenged Sevenfold, Five FingerDeath Punch, Rob Zombie, Sevendust and many others as well as extremely successfulheadline rounds and record breaking appearances on festivals such as Rock on theRange and Louder than Life.With glorious nightmares we didnt dare to dream of, Avatar is once again taking us all ona journey they promise wont hurt, for long.

      Cost: 18.00

      Categories: Other & Miscellaneous

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