Marketing Me: Strategies for Success in Los Angeles

Marketing Me: Strategies for Success

DARYA ALLEN-ATTAR, BROADS CIRCLE FOUNDER, PRESENTS

Join us for this hands-on workshop to create your strategy for success. Our keynote speaker will provide an update on the status of women in the workplace and valuable advice on overcoming obstacles. Learn which key attributes corporate boards look for when selecting members. Our expert panelists will walk you through crafting your unique message and provide you with tools for getting the word out.

LUNCH: Please register above by selecting the ticket that corresponds to your choice of box lunch. (Lunch includes: Sandwich, Whole Fruit, Chips, Large Cookie, Bottle of Water, Iced Tea/Soda)

Panelists:

FAY FEENEY
CEO, Risk for Good
Advisory Board Member, Broads Circle

JOY CHUDACOFF, ICF, PCC
Success Coach and Mentor to Women Entrepreneurs
Founder, Smart Women Smart Solutions®
Advisory Board Member, Broads Circle

ROCHELLE MOULTON
Chief Executive Officer
Rochelle Moulton & Team, Inc.

Keynote Speaker:

DANA HOLLINGER, J.D.
Principal, Dana Hollinger Group
Advisory Board Member, Broads Circle
Founding Board Member, Women's Leadership Council, Los Angeles
Advisory Board Member,
American University School of Government, Washington D.C.
Member, CLUB 1800/John Anderson

Moderator:
RANDI CAPLAN
Vice President, Marketing and Business Development
Farient Advisors LLC

Note that registered attendees for Broads Circle events will be added to our mailing list. If you do not wish to receive future communications from Broads Circle, please notify us at events@broadscircle.com.

Keynote Speaker:

Dana Hollinger, J.D.
Principal, Dana Hollinger Group, Beverly Hills, CA

Dana Hollinger focuses primarily on advanced wealth and business succession planning.

A former attorney with more than 20 years experience in real estate and finance, Dana specializes in designing life insurance policies and capital transfer strategies that protect and help to maximize the assets of successful entrepreneurs and other high net worth individuals.

Dana has been involved with many prestigious organizations throughout her career, including:

• The Suzanne Mubarek Women's International Peace Movement and the Women's Leadership Board of Harvard. Ms. Hollinger participated in January of 2006 at a joint conference held in Cairo Egypt, "Towards Peace and Prosperity, Women: Engines of Change."
• Harvard University Women's Leadership Board. In 2004, Ms. Hollinger was asked to join a group of extraordinary women by the John F. Kennedy School of Government at Harvard. The Board is an external group that advises the dean and supports women's initiatives at the School, including the Women and Public Policy Program and the Council of Women World Leaders
• Orange County's United Way Women's Philanthropy Fund and the Alexis de Tocqueville Society of the United Way in Los Angeles
• Founding Board Member of the Women's Leadership Council in Los Angeles (WLC)
• CLUB 1800/John Anderson. Ms. Goldinger was personally selected by John Anderson of the Anderson School of Business and noted Philanthropist to join a group of 30 leading business women and female philanthropists' (2000-Present)
• Presidents Club Lincoln Benefit Life (2004)
• Top 50/PMLI (Provident Mutual Life Insurance) (2002 and 2003)
• 1990-1991 WHO'S WHO In American Law

Dana was a founding board member of Broads Circle in 2008, and continues to serve as an active member of the Advisory Board. She has also been a member of the Advisory Board for the American University School of Government in Washington D.C. since 2001. Previous organizations she has been involved with include the Executive Committee of the Bankruptcy Section of the Beverly Hills Bar Association, 1988-1992; Women Insolvency Professionals member from 1988-1992; Finance Committee of the Los Angeles Free Clinic and Instructor at the Los Angeles Free Clinic specializing in Chapter 7 bankruptcy counseling, 1985-1991; Beverly Hills Bar Association member, 1985-1991; and a member of the Women's Lawyer Association of Los Angeles from 1985 to 1990.

Ms. Hollinger received her J.D. from Southwestern University School of Law in 1984 and was admitted to practice law in the state of California that same year. In 1994, she was admitted to practice law in Federal Court. She earned her BA from American University in Washington, D.C. She also earned a California Real Estate Broker License in 1988.

Panelists:

Fay Feeney
CEO, Risk for Good
Advisory Board Member, Broads Circle

Fay is an engaged member of the governance communities of Web 2.0 (Linked In, Twitter & Facebook) and a regular attendee at governance education. She holds the Director Professional Governance Fellow 2011 certificate from NACD.

Fay Feeney founded Risk for Good in 2010 to consult with corporate board chairs to thrive in a digital world. These boardrooms are being informed of the future in real time. The connected board uses technology insights to lead themselves while enabling their CEO to grow a "social business." Risk for Good advises corporate board leaders (chairs, lead directors and non-executive chairs) who want to leverage their time while leading successful boards.

Fay Feeney brings her insight and experience as a seasoned risk management professional to help you listen, interpret and apply important issues that impact your agenda setting. She is an active participant in director's education and an ardent fan of technology.

Fay brings an independent "outside-in" view of governance and leadership built on a successful career in: risk management, enterprise safety, health & environmental (sustainability & CSR) and human resources. She provides strategic insights on how to connect to real time information whether found on Linked In, Twitter, YouTube or Google. This is a competency that will strengthen director's "duty of care" while improving their governance of these emerging strategic risks.

Joy Chudacoff, ICF, PCC
Success Coach and Mentor to Women Entrepreneurs
Founder, Smart Women Smart Solutions®

Heralded as "The Coach for Women" in the millennium, Joy Chudacoff has x-ray vision when it comes to helping women discover their Big Ideas, Dreams and Goals. Joy draws on both her personal life and entrepreneurial experiences to support women in achieving better ways of living. It's her passion, her purpose and her business. She is a Professional Certified Coach, highly skilled group leader, motivational speaker and a gifted communicator.

An entrepreneur for over 2 decades, Joy knows what it's like to be a woman who integrates family and passionate work together. As a wife and mother of two, Joy understands the importance of self-care, family and reaching her entrepreneurial dreams of supporting women. Joy is on the Advisory Board for Women for Hire as well as a founding Board Member for Broads Circle. She has published over 250 articles on Smart Women and is a featured writer for Today's Innovative Woman Magazine. Joy was awarded the 2009 Ali Brown Millionaire Protégé Club Platinum Excellence Award for having the most successful business programs that achieved growth in terms of clients and income. In addition, Joy is the Elevate™ Coach for Ali Brown International, a coaching company that serves over 50,000 entrepreneurs worldwide.

Whether you're looking at what's next in your life, are a new business owner or have been in business for a few years, Joy has easy, proven and simple programs that you can take advantage of to get everything in life that you want and deserve. Visit Joy's website, http://www.SmartWomenSolutions.com, where you'll find more articles by Joy plus information about her Women's Success Circles, Smart Women Smart Solutions Coach Certification Program, speaking engagements, teleclasses and upcoming events for women who are ready to live their Big Ideas, Dreams and Goals. Be sure to visit Joy's blog here, http://www.SmartWomenSolutions.com/blog.

Rochelle Moulton
CEO, Rochelle Moulton & Team, Inc.

Be unforgettable. That's Rochelle Moulton's mantra for her clients-consultants, executives and published authors with big ideas they want to propel to a larger audience. Her forte? Building brands for top professionals to expand their reach, influence and revenue.

She kicked off her career guiding Fortune 500 clients through gut-wrenching mergers and spin-offs. Working the front lines with transitional leaders-who had their character tested daily-was her petrie dish for communicating big ideas to skeptics.

Consulting and leadership posts with three global giants-Towers Perrin, Arthur Andersen and Spherion-taught her big-firm savvy. She earned her first entrepreneurial stripe co-founding the mold-breaking (and frequently profiled) Qwest Consultants. Over six years, she built it into a niche business beloved by its followers and sold it to a global powerhouse.

Today, she runs her communications firm, which includes a virtual creative and media team cherry-picked from the best of the ad and entertainment worlds. They develop sales, marketing and media strategies; write and produce brand-building collateral; and run social and traditional media B2B campaigns.

Her left and right brains are fully represented: an M.B.A in Finance from Rensselaer Polytechnic Institute and a regular diet of art, theatre and design, including serving on the Board of Directors of The Joffrey Ballet.

She is thrilled to have escaped Chicago winters and makes her home in Marina del Rey with her newlywed husband.

Moderator:

Randi Caplan
Vice President, Marketing and Business Development
Farient Advisors LLC

Ms. Caplan is Vice President of Marketing and Business Development at Farient Advisors. She works closely with Farient's senior leadership to build visibility through high touch integrated marketing programs. Ms. Caplan also identifies and furthers growth opportunities for the Firm with private equity and Fortune 500 companies as well as institutional investors. She focuses on positioning the Firm's executive pay and performance alignment services and providing boards of directors with effective ways to communicate with shareholders.

Prior to Farient Advisors, Ms. Caplan held marketing roles of increasing responsibility with Ernst & Young Consulting and Cap Gemini, and most recently was the Technology Marketing Leader for Deloitte Consulting.

With more than 18 years of experience in professional services marketing and business development, Ms. Caplan is known for extensive lead generation and global research programs. Her innovative research initiatives have involved CFO Research, Corporate Board Member, and CIO Enterprises. She has also designed, developed, and launched comprehensive lead generation programs with JD Edwards, Oracle, and IBM.

Ms. Caplan studied Hotel Restaurant Management and Marketing at the University of Denver and holds a BA in English Literature from California State University Northridge.

Ms. Caplan works in Farient's Los Angeles and New York offices.

Host:

Darya Allen-Attar
Founder, Broads Circle
Financial Advisor

Darya founded Broads Circle in 2008 with the goal of creating an exclusive network of businesswomen and the professionals who work with them. The networking meetings began as invitation-only bimonthly breakfasts featuring guest speakers such as C-level women executives who shared their insights and lessons from the field. Since then, our membership and event attendance continues to grow and Broads Circle has added evening cocktail events featuring nationally recognized speakers.

With 22 years of experience in financial services, Darya's forte is strategic wealth management for families and foundations. She is a CPA and Personal Financial Specialist (PFS), and obtained her MBA from Fordham University. Darya has taught as an adjunct professor of Finance at New York University and has authored many financial planning articles.

Darya is married with three children, lives in Pacific Palisades, CA, and currently serves on the Boards of the Westside YMCA and Mann Healthcare Partners, in addition to her position as Broads Circle Founder and Chairwoman. She is also the 2012 president of the Los Angeles Philanthropic Advisors Network (LA PAN).

AGENDA12:00-12:15 pm

Categories: Sales & Retail