Workshop: Building an Outstanding Online Brand

Building an outstanding brand involves commissioning a presence that is properly thought through. Avoid common mistakes and pitfalls by attending this workshop, and learn what makes for website success. Find out how to achieve an online brand that attracts enquiries, gets you invited in, and welcomed.

Maximise and protect your online brand

Invest in this valuable half-day workshop to:

* Commission a website that matches your business objectives.
* Avoid ending up with a boring website.
* Make sure you own and protect the IP rights in your website.
* Discover what a good brand and domain name consists in, and how to protect them.
* Learn how to monitor your online reputation, why it matters, and how to develop your brand online.

You will benefit if you are:

* planning to set up an online presence or to rebrand
* spending on promoting your website but not seeing returns
* thinking of engaging internet marketing services, such as SEO.
* want to ensure a successful web project
* in search of new ideas to get a better return from your website


The workshop director

This interactive workshop, packed with useful hints and tips, will be run by Shireen Smith, Solicitor and founder of Azrights. Shireen specialises in intellectual property and internet law. She has been interested in the Internet since she first found out about it in 1996, while studying for a masters degree in Intellectual Property Law. She is keenly interested in online marketing and entrepreneurship, and discusses this topic both as a business owner who has bought web services, and as an internet lawyer specialising in websites and internet law.

Azrights is a new breed of internet and intellectual property law firm, that recruits and trains staff who are interested in both the law and internet business services, so as to be uniquely placed to offer the insights businesses need in determining their online web requirements, and to resolve legal issues that arise.


The knowledge gained will more than repay the course fee of £35 plus VAT. If you don't think it was worth the fee once you've attended you can claim your money back.


Only 30 places available. We expect the course to sell out, so to secure your place, book early.