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When
Dec 10, 2008 11:00 am (Wednesday)
Where
Who
No performers specified
What
Host: Loudoun Small Business Development Center Type: Educational Seminar Topic: Sales, Marketing & PR Attire: Business Casual Point of Contact: Cathy Campbell Phone:703-430-7222Ema...
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Event details: Create Your Brand, Market Your Business
Description
Host:
Loudoun Small Business Development Center
Type:
Educational Seminar
Topic:
Sales, Marketing & PR
Attire:
Business Casual
Point of Contact:
Cathy Campbell
Phone:
703-430-7222
Email:
sbdc@loudounsbdc.org
Description:
When times get tough, tough entrepreneurs take steps to strengthen their marketing brand and plan. Karen McSteen will lead an interactive session on ways to accomplish this goal. She will address: the 3 steps to defining a meaningful and differentiated brand; ideas to bring your brand to life, and; how to develop and execute a marketing plan. Ms. McSteen was formerly Senior V. P. of Brand Strategy for AOL and Brand V.P. at Marriott International. As founder and President of brandMatters LLC, she now consults with clients such as Discovery Communications, E Entertainment Network, The Ritz-Carlton Hotel Company, Marriott International, Symantec and Unisys. Ms. McSteen has also presented on brand management at Georgetown and Michigan State Universities, The College of William and Mary, and other educational institutions.
Loudoun Small Business Development Center
Type:
Educational Seminar
Topic:
Sales, Marketing & PR
Attire:
Business Casual
Point of Contact:
Cathy Campbell
Phone:
703-430-7222
Email:
sbdc@loudounsbdc.org
Description:
When times get tough, tough entrepreneurs take steps to strengthen their marketing brand and plan. Karen McSteen will lead an interactive session on ways to accomplish this goal. She will address: the 3 steps to defining a meaningful and differentiated brand; ideas to bring your brand to life, and; how to develop and execute a marketing plan. Ms. McSteen was formerly Senior V. P. of Brand Strategy for AOL and Brand V.P. at Marriott International. As founder and President of brandMatters LLC, she now consults with clients such as Discovery Communications, E Entertainment Network, The Ritz-Carlton Hotel Company, Marriott International, Symantec and Unisys. Ms. McSteen has also presented on brand management at Georgetown and Michigan State Universities, The College of William and Mary, and other educational institutions.
Cost
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