Sherlock's Bookstore

I was driving on W40 when I saw the sign for Sherlock's Bookstore, which did not give a mileage of how far it was once I left the highway. I think the sign came before exit 385. So, I turned off at exit 385, and start driving, and I see the Outlet Malls on the right hand side, and no book store, and no sign telllng me bookstore just ahead. I was on a schedule. I had 30 minutes to browse through a bookstore. I didn'thave 30 minutes to try to find the bookstore (for I had no way of knowing how far away it was) so I just turned around and got back on the highway. I suppose it's too late for you to add mileage to your sign, but it may get you a few more customres!