BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//EVDB//www.eventful.com//EN
VERSION:2.0
X-WR-CALNAME:SVPMA Monthly Event - Social Software: Improved Group Col
	laboration for Effective Product Mgmt with Ross Mayfield\, Socialtext 
	in San Jose at Network Meeting Center - Eventful
BEGIN:VEVENT
DTSTART:20090107T183000
DTEND:20090107T210000
DTSTAMP:20081214T141210Z
SUMMARY:SVPMA Monthly Event - Social Software: Improved Group Collabor
	ation for Effective Product Mgmt with Ross Mayfield\, Socialtext
DESCRIPTION:Organization: SVPMA - Silicon Valley Product Management As
	sociation\nTopic: Social Software: Improved Group Collaboration for Ef
	fective Product Management\nSpeaker: Ross Mayfield\, Chairman\, Presid
	ent & Co-founder\, Socialtext\nDate: Wednesday\, January 7th\, 2009\nT
	ime: 6:30pm - 9pm\nLocation: Network Meeting Center at the TechMart - 
	5201 Great America Parkway\, Santa Clara\nCost: Free for Members. $25 
	for pre-registered Non-Members. $35 at the door.\nMore info: http://sv
	pma.org/meetings.html\n\nPresentation:\nBeing an information hub is th
	e largest role of a Product Manager. Today\, most of this collaboratio
	n happens through email. Documents get emailed back and forth with num
	erous edits and versions being saved. Comments get posted in reply to 
	all emails which become hard to follow with each new reply. Business b
	est practice is broken down because your team is drowning in hundreds 
	of emails a day from multiple projects. Enterprise 2.0 lets us shift t
	hings from documents and emails because not only in many cases it’s 
	easier\, but better.\n\nRoss Mayfield will show how utilizing Social S
	oftware-based client collaboration is different\, and can help to stre
	amline all phases of product management. The most important context in
	cludes people to make it social. As we have seen this largely already 
	happened with the web\, the enterprise is next.\n\nThrough the creatio
	n of private wiki workspaces\, shared directly with their clients\, an
	d micro-blogging messaging tools\, teams have a single\, easy-to-manag
	e place where they can put all the materials related to a project or c
	lient (letters of proposal\, PowerPoint documents\, product designs\, 
	to-do lists\, meeting notes\, etc). Because the access is shared withi
	n the collaboration space\, the team can easily access the latest vers
	ion of materials\, and offer comments\, questions\, and feedback right
	 in the workspace.\n\n\nSpeaker:\nRoss Mayfield is Chairman\, Presiden
	t & Co-founder of Socialtext\, the first wiki company and leading prov
	ider of Enterprise 2.0 solutions. A noted blogger and industry expert\
	, he is a serial and social entrepreneur. Mayfield has grown Socialtex
	t to over 4\,000 customers with Software-as-a-Service\, Appliance and 
	Open Source solutions. Mayfield partnered with Dan Bricklin\, the crea
	tor of the first spreadsheet visiCalc\, to co-develop and distribute S
	ocialCalc. Socialtext is backed by Draper Fisher Jurvetson\, SAP Ventu
	res and Omidyar Network.\n\nPreviously\, Mayfield served as VP of Mark
	eting for a Fujitsu spinout and CEO of an enterprise risk management s
	oftware company. Mayfield co-founded and served as president of RateXc
	hange (AMEX:RTX)\, the leading B2B commodity exchange for telecom. May
	field served as the marketing director of the largest privately held t
	elecommunications group in Eastern Europe and was the internal lead ma
	nager of their Initial Public Offering. He also founded an ISP\, a web
	-design company\, and has served on a number of Advisory Boards of hig
	h tech startups.\n\nMayfield is a former advisor to the Office of the 
	President of Estonia and began his career in the non-profit sector. He
	 holds a B.A. in Political Science from the University of California a
	t Los Angeles and completed the Management Development for Entrepreneu
	rs (MDE) program of the Anderson School of Business. He resides in his
	 hometown of Palo Alto with his wife and two children. He blogs at htt
	p://ross.typepad.com
LOCATION:Network Meeting Center @ 5201 Great America Parkway Suite 122
	, Santa Clara, California 95054 United States
SEQUENCE:1229263930
UID:E0-001-018202374-8
URL:http://eventful.com/E0-001-018202374-8
END:VEVENT
END:VCALENDAR