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X-WR-CALNAME:Interactive Local Media 2008: Extending Local Channels in
	 San Jose at Hyatt Regency Santa Clara - Eventful
BEGIN:VEVENT
DTSTART:20081119T000000
DTEND:20081121T000000
DTSTAMP:20081118T185536Z
SUMMARY:Interactive Local Media 2008:  Extending Local Channels
DESCRIPTION:It has come down to this—in 2008\, nothing works without
	 the Internet. But Internet marketing is sometimes an empty shell with
	out complementary media channels. Newspapers\, Yellow Pages\, director
	y assistance\, cable TV\, broadcast and out-of-home all play key roles
	 in small business marketing (the latter especially transformed this y
	ear with super high definition roadside monitors increasingly replacin
	g the static billboards of old).\n\nThis year at Interactive Local Med
	ia 2008 we embrace the inevitable—the unfolding of real synergies fo
	r small business marketing between new and old media\; search and disp
	lay\; technology and sales.\n\nILM:08 SuperForums\nIn two highly inter
	active mega-sessions we’ll look at SMB and video trends and innovati
	ons through the interactive local media lens.\n\nSuperForum I: Local/S
	mall Business. Sales solutions that effectively reach into the SMB pop
	ulation are a big part of the ILM:08 program. All will be specifically
	 tackled during a unique\, multidisciplinary SuperForum dedicated spec
	ifically to small businesses.\n\nSuperForum II: Local Video Explosion.
	 The ILM:08 program will spotlight a horde of new rich media solutions
	\, including video\, audio\, blogs\, wikis and e-mail. Video especiall
	y is the principal driver for new relationships with SMBs. At ILM:08 w
	e’re focusing an entire SuperForum specifically to sort out the vide
	o opportunity.\n\n45 World-Class Speakers\nThe learning (and networkin
	g) continues with 45 best-of-class speakers\, including Mark Canon\, Y
	ell.com\; Kevin Cuddihy\, Comcast\; Angie Hicks\, Angie’s List\; Bra
	d Inman\, TurnHere\; Mark Josephson\, Outside.in\; Mike Liebhold\, Ins
	titute for the Future\; Lem Lloyd\, Yahoo Newspaper Consortium\; Larry
	 Olevitch\, NBC Local\; Meredith Papp\, Google\; Rodney Rice\, Service
	Magic\; and Jeff Stibel\, Web.com. \n\nMaximum Networking Capacity\nTh
	e ILM:08 program is filled with formal and informal networking opportu
	nities. From breakfasts\, luncheons and coffee breaks\, to cocktail re
	ceptions and casual corridor conversations—you’ll have plenty of c
	hances to connect with local media insiders\, experts and innovators.
LOCATION:Hyatt Regency Santa Clara @ 5101 Great American Parkway, Sant
	a Clara, California 95054 United States
SEQUENCE:1227034536
UID:E0-001-017416216-7
URL:http://eventful.com/E0-001-017416216-7
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