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METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//EVDB//www.eventful.com//EN
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X-WR-CALNAME:BMA E-MARKETING RT: How to do Your Own Email Audit in San
	 Jose at Scott's Seafood - Eventful
BEGIN:VEVENT
DTSTART:20090108T083000
DTEND:20090108T103000
DTSTAMP:20090131T164942Z
SUMMARY:BMA E-MARKETING RT: How to do Your Own Email Audit
DESCRIPTION:  How to do Your Own Email Audit If your New Year's resolu
	tion is to maximize your email marketing click throughs and conversion
	s\, then this session is for you! Learn how to get your emails through
	 spam filters. Hear how to design for preview panes and blocked images
	. See how to make your emails appear the same in every email browser. 
	Discover the latest response data and techniques around personalizatio
	n and PDAs. What you'll learn: - How spam filters work and how to avoi
	d them - Check lists for spammy words and coding errors to avoid - Des
	ign techniques to get your email opened from the preview pane - How to
	 design your email to look the same on all browsers - Design tips for 
	PDAs Receive a FREE 16-page guide How to do Your Own Email Audit when 
	you attend this session. SPEAKER: DAVID B. BEASLEY is co-founder of a 
	Silicon Valley direct marketing agency\, Beasley Direct Marketing\, In
	c.\, that has managed direct mail and online programs for hundreds of 
	companies\, increasing direct-mail and email delivery and response rat
	es and offering advanced personalization and offer strategies. The age
	ncy is a recipient of multiple marketing honors\, including the Echo\,
	 Summit\, Marcom\, Pyramid\, and Caples awards. Dave is an instructor 
	in advanced email marketing at UC Berkeley Extension. Regular Meeting 
	Day and Time: 2nd Thursday of each month @ 8:30 a.m. To help the resta
	urant hostess plan appropriate seating\, please RSVP to Laurie Beasley
	 no later than 3:00 p.m. on the Wednesday before the meeting. Welcome 
	Non-Members BMA Roundtables are offered free to members---you only nee
	d to pick up your own tab. Non-members are welcome to attend. The cost
	 is $15 per session\, payable at the door\, plus your own tab. We look
	 forward to seeing you! General Questions or Comments on the Program? 
	Contact roundtables@norcalbma.org. \n
LOCATION:Scott's Seafood @ California, United States
SEQUENCE:1233420582
UID:E0-001-018153570-5
URL:http://eventful.com/E0-001-018153570-5
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