BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//EVDB//www.eventful.com//EN
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X-WR-CALNAME:Web Navigation Design in New York City at Center for Arch
	itecture - Eventful
BEGIN:VEVENT
DTSTART:20081125T090000
DTEND:20081125T170000
DTSTAMP:20080909T190146Z
SUMMARY:Web Navigation Design
DESCRIPTION:This day-long class covers principles of web navigation an
	d methods of navigation design with practical examples and exercises. 
	Participants should have some experience creating or maintaining websi
	tes and are looking to deepen their design skills. This includes graph
	ic designers\, web masters\, usability experts\, and beginning to inte
	rmediate information architects.\n\nCourse Description\n\nThe web has 
	changed in the last decade. The notion of Web 2.0\, in particular\, ma
	rks a second phase of the web characterized by user-generated content\
	, collaboration\, communities\, and broader participation in general. 
	And new technologies\, such as Ajax and Flex\, point to a more interac
	tive web with highly functional applications.\n\nAmidst this change\, 
	the basic problems of creating a good web navigation system remain. In
	 many respects\, they only get even more complicated. Business objecti
	ves increasingly rely on the assumption that people will be able to fi
	nd\, access\, and use the information and services they provide. In ot
	her words\, in order for web sites to successful\, people must be able
	 to navigate effectively. A “cool” site with lots of interactivity
	 and user participation will still be lousy if the navigation doesn’
	t work.\n\nNavigation plays a key role in our overall web experience. 
	But it’s not just that navigation provides access to information. It
	’s how navigation provides access that’s important. Navigation pro
	vides context and understanding. It can also play a role in expressing
	 a brand by communicating corporate priorities and values through cate
	gories\, the order of options\, and the tone of the labels. More impor
	tantly\, web navigation can have a financial impact. The cost of findi
	ng information is high\, and the cost of not finding information perha
	ps even higher. Remember: people can’t act on information they canâ€
	™t find.\n\nWeb navigation design is the systematic organization of li
	nks to provide access to information and to make meaningful associatio
	ns. But the navigation designer doesn’t just create a row of tabs an
	d links: He or she balances a range of factors into a cohesive system 
	that support the goals of the site and of visitors. Navigation design 
	is a craft that blends skills and talents from different areas.\n\nThi
	s workshop offers a fresh look at a fundamental topic in creating web 
	sites: navigation design. It will offer you insight and practical advi
	ce for approaching a range of navigation design problems. Through a mi
	x of theory and practical exercises you will become familiar with a ra
	nge of principles and techniques for optimizing your site’s navigati
	on.\n\nClass Agenda\n\n1. Solving the right problem\nThe day begins wi
	th a discussion of Design and Design Thinking in general. We’ll move
	 quickly into some practical exercises for defining and analyzing the 
	right problem to be solved. We’ll also see how the philosophy\, miss
	ion\, and goals of an organization can be used to guide web design\, a
	nd you’ll be able to apply an approach for integrating these aspects
	 into your work.\n\n2. Principles of navigation\nWhile it’s critical
	 to understand your specific target groups\, it’s also important to 
	understand overarching principles of navigation behavior. We’ll look
	 at transitional volatility\, banner blindness\, and the scent of info
	rmation\, among other things. This will help you figure out why you ne
	ed to design navigation the way you do.\n\n3. Navigation mechanisms an
	d types of navigation\nNavigational mechanisms are a group of links th
	at behave in a similar way and have a similar appearance. They are the
	 basic building blocks of navigation systems. But not all mechanisms o
	n a site are equal. You must determine the purpose and importance of t
	he navigation mechanisms within your site\, bringing similar options t
	ogether and presenting them as a cohesive unit. This section of the wo
	rkshop surveys common mechanisms\, as well as various functional types
	 of navigation. We’ll look at the pros and cons of each and see how 
	they come together to form a logic to your site’s navigation.\n\n4. 
	Page types and page layout\nNavigation type and page type are closely 
	related. A given navigation method may serve two different purposes on
	 two different page types. We’ll look at how common page types set e
	xpectations and frame how people interact with your site. We’ll also
	 look at some basic principles of page layout.\n\n5. Cores and Paths\n
	Finally\, you’ll apply many of the principles from throughout the da
	y in a technique called Cores and Paths\, which was pioneered by Are H
	alland in Norway. Through practical exercises\, you’ll learn how to 
	use this approach and about how different page templates can create a 
	better flow through your site.\n\nAfter this class\, you will be able 
	to…\n\n   1. Understand and apply basic principles of web navigation
	 in your work\n   2. Recognize different mechanisms and types of navig
	ation\, as well as different page types\n   3. Apply current methods o
	f navigation design for page layout and creating a unified navigation 
	system
LOCATION:Center for Architecture @ New York, United States
SEQUENCE:1220986906
UID:E0-001-015338478-2
URL:http://eventful.com/E0-001-015338478-2
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