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PRODID:-//EVDB//www.eventful.com//EN
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X-WR-CALNAME:Positioning & Messaging for Sales - Los Angeles\, CA in L
	os Angeles at Regus Office Center - Eventful
BEGIN:VEVENT
DTSTART:20090714T083000
DTSTAMP:20090629T080506Z
SUMMARY:Positioning & Messaging for Sales - Los Angeles\, CA
DESCRIPTION:Positioning & Messaging for SalesStudies have shown that u
	p to 90% of marketing collateral is considered useless by sales. This 
	workshop will bring sales and marketing to a common ground with tools 
	needed for highly effective yet simple positioning and messaging. Lear
	n to develop and present your value proposition consistently and accur
	ately with greater impact by making it all about your target buyers. Y
	ou'll learn how to create strong value messages in plain simple Englis
	h and script your value story in a way that is easy to deliver and und
	erstand.Program Agenda    * Define and understand the impact of market
	 trends and business drivers on a customer's business to help sales pe
	ople connect the dots between operational buyer needs and strategic in
	itiatives at the top of the organization.    * Develop a target custom
	er snapshot to help sales people speak the buyer's business language i
	nstead of product language.    * Learn a few simple questions sales pe
	ople can ask anyone to uncover needs at operational and executive leve
	ls    * Learn how to articulate your differentiation at a business lev
	el instead of playing feature poker at a product level.    * Create a 
	unique positioning statement that focuses on solving high-impact probl
	ems for target customers instead of product features    Who Should Att
	end?        * Product Marketing Managers        * Corporate Marketing 
	       * Product Management        * SalesPositioning & Messaging Tool
	kit    * Positioning Presentation     * Positioning Reference Card    
	 * Written Positioning Statement View our interactive framework: http:
	//www.zigzagmarketing.com/product-managememt-framework/Course Outlines
	: http://www.zigzagmarketing.com/product-management-resources/product-
	management-training-course-literature/Contact Kurt Ballard at (866) 79
	7-3647 ext 1 or kballard@zigzagmarketing.com \n\nMORE INFO: Website: h
	ttp://www.zigzagmarketing.com/product-management-training-for-solution
	-consultants-and-sales-reps/positioning-and-messaging-for-sales/ Email
	:   kballard@zigzagmarketing.com Phone:   866-797-3647 \n\nSubmitted b
	y the FullCalendar Event Promotion Service
LOCATION:Regus Office Center - Century Park East @ 2029 Century Park E
	ast, Los Angeles, California 90067 United States
SEQUENCE:1246262706
UID:E0-001-022685273-4
URL:http://eventful.com/E0-001-022685273-4
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