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METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//EVDB//www.eventful.com//EN
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X-WR-CALNAME:Create Your Brand\, Market Your Business in Leesburg\, VA
	 at Thomas Balch Library - Eventful
BEGIN:VEVENT
DTSTART:20081210T110000
DTSTAMP:20081206T095119Z
SUMMARY:Create Your Brand\, Market Your Business
DESCRIPTION: Host: Loudoun Small Business Development Center Type: Edu
	cational Seminar Topic: Sales\, Marketing & PR Attire: Business Casual
	 Point of Contact: Cathy Campbell Phone:703-430-7222Email: sbdc@loudou
	nsbdc.org Description:When times get tough\, tough entrepreneurs take 
	steps to strengthen their marketing brand and plan. Karen McSteen will
	 lead an interactive session on ways to accomplish this goal. She will
	 address: the 3 steps to defining a meaningful and differentiated bran
	d\; ideas to bring your brand to life\, and\; how to develop and execu
	te a marketing plan. Ms. McSteen was formerly Senior V. P. of Brand St
	rategy for AOL and Brand V.P. at Marriott International. As founder an
	d President of brandMatters LLC\, she now consults with clients such a
	s Discovery Communications\, E Entertainment Network\, The Ritz-Carlto
	n Hotel Company\, Marriott International\, Symantec and Unisys. Ms. Mc
	Steen has also presented on brand management at Georgetown and Michiga
	n State Universities\, The College of William and Mary\, and other edu
	cational institutions.
LOCATION:Thomas Balch Library @ Virginia, United States
SEQUENCE:1228557079
UID:E0-001-017540383-0
URL:http://eventful.com/E0-001-017540383-0
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