Joann Seery, Executive Director for BNI in Hawaii will be our guest presenter. Joann quickly learned that traditional marketing and advertising was often too expensive and ineffective when she started her first business. That is when she learned to develop her skills and began to grow her business exclusively through referrals and word of mouth. In November of 2003, Joann purchased the BNI Hawaii franchise. Here in the state, the region has grown from 4 chapters and 60 members to over 28 chapters with almost 600 members on Oahu, Maui, Big Island and most recently Kauai. Joann and her husbandÃÂ's latest business is the Referral Institute. The Referral Institute is training and consulting company that teaches business professionals throughout the world how to harness the power of word-of-mouth marketing to drive sales for fast, sustainable business growth. Among her awards and recognitions, Joann was selected as the Small Business AdministrationÃÂ's Women in Business Champion for the State of Hawaii in 2008.
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