Vietnam Youth Marketing

Internet Savvy. Rebellious. Cool. Open-minded. Meet today’s Vietnamese
youths who are growing up with their own set of ideals and beliefs. The 8x and 9x generations
have different lifestyles, interests and needs, which makes it even more diffi cult to create
youth buy-in. Hence there is a crucial need for marketers to understand the psyche of the
various youth segments and tap on the right channels to create the spark and connection
with this new digital-age generations.

Can you keep up with the fast-changing tastes of youth and stay ahead of the game?
How can you rejuvenate your brand and turn it into YOUTH ICON?
Do you know which strategies work best for your company to engage youth?

This 2-day “Vietnam Youth Marketing” conference packs a punch with case studies from
leading youth brands such as Pepsi, Kotex Style, Dutch Lady, Aquafi na, Megastar, Coca
Cola, Lacvert Essance, Nescafe 3-in-1, Close Up and more on how they have successfully
cut through the clutter and struck a chord with the young consumers. Rev up your youth
marketing quotient by translating these insights into actionable strategies for your company.

Hear seasoned marketing experts debate over the effectiveness of traditional versus new
media channels to connect with youth. This is also your chance to hear from the 8x and
9x-ers on what resonates with them and what switches them off. Gain exclusive insights into
their daily lives and online persona and tailor your strategies to hit on the right touch points.