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      Stories Worth Telling: Striking a balance between PR and Journalism in Ho Chi Minh City

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      May 29, 2019

      Wednesday   9:00 AM

      6-8 Ho Huan Nghiep St. , Ben Nghe Ward, District 1
      Ho Chi Minh City, Viet Nam

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      Stories Worth Telling: Striking a balance between PR and Journalism

      “Content is King but Relevance is Queen”  Writing a press release is more than just stringing words together. A good piece of content that attracts readers needs to include several key points including answering the 5Ws and 1H, a hook, interesting quotes and a good flow.  Bear in mind, all this information has to be relevant to your target audience or it won’t matter how good that piece of writing is. Learn more about how to produce a good piece of content that will increase the chances of media pickup at PR Newswire’s “Stories Worth Telling: Striking a balance between PR and Journalism” workshop. The workshop will cover the following topics: What is good content The importance of good content Storytelling tips Steps on how to create good content About Speaker Evelina Leung is the content services manager at PR Newswire. She is an accomplished journalist with 10 years’ experience working in various broadcast and print media organisations. She worked as a news reporter and news anchor at Thomson Reuters and Television Broadcasts Limited covering topics ranging from finance to politics. Some of the major events that she covered included the 2016 US Presidential election, China’s annual two sessions and the listing of Ping An Good Doctor on the Hong Kong Stock Exchange. At South China Morning Post, Evelina worked as a reporter in the editorial department serving clients and helping them write articles about their products. Some of her clients included the Hong Kong Trade Development Council and prominent real estate agencies. •Strong background in journalism •Experienced in writing for traditional and new media Having graduated from the Chinese University of Hong Kong with a Bachelor’s Degree majoring in Journalism and Communication, Evelina also obtained a Master’s Degree in Criminology from the University of Hong Kong. She is fluent in both English and Cantonese. Evelina is an experienced story teller with strong expertise in writing for different types of news outlets as well as video production and strategic planning. She also has a firm grasp of the commercial aspects of communications. About the workshop Language: The workshop will be conducted in English.Fee: The workshop is complimentary.Prerequisite: PR/Comms/Marketing professionals - we will review your registration and confirm your spot.

      Categories: Business & Networking

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