Social Media 101- Developing and Implementing your Social Media Strategy Gig Harbor

Social media cannot be overlooked as a vital part of a companys business plan. Most companies and individuals have a social media presence but they lack an overall strategic plan, without which they are destined to social media mediocrity or worse. Who wants to be mediocre? This course will show you the way to develop a workable strategy and will give you the tools you need to excel with your social media presence. After taking this class, students will be able to create a comprehensive plan which includes: identifying which social media your customers are using, registering your brand, determining what to say and who will say it, generating compelling content, and strategic ways to acknowledge and respond to your listeners. This is the hands-on course to take for those who want to learn:

• how to get started
• develop fans/friends/followers
• understand/utilize the major features
• how to promote effectively rather than sell.

See you in class