NYC IxDA: Luke Williams of frog design presents “The Naked Interface—Liberating Brain, Body, and Digital Interactions”

------------------------------------------------ RSVP to: nyc-rsvp (at) ixda (dot) org ------------------------------------------------

Please join the NYC IxDA community for our July event:

"The Naked Interface: Liberating Brain, Body, and Digital Interactions"

Throughout the electronic age, people have become accustomed to interacting with digital media indirectly, mediated through screens and peripheral devices. But now, as digital technology becomes invisibly embedded in everyday things, the "feeling" of everyday things is also increasingly becoming embedded in digital technology.

In many senses, physical objects are becoming more important. In an immediate way, they can help us define new systems of relationships with digital information. Luke Williams, Creative Director at frog design, examines how perceptions and gestures formed through our experiences with physical products can effectively bring liberty to the relationship between brain, body, and digital media interface.

Luke will cover:

- how patterns and archetypes from product design now frame new ways for people to orientate themselves around information;

- the principle of stimulating one sense through another to create multi-sensory interactions; and

- new developments at the collision point between "real world" objects and digital interfaces - the touch screen.

SPEAKER Luke Williams, Creative Director at frog design

WHEN Thursday, July 24th 6:15 - 7:00 networking (refreshments served) 7:00 - 8:00 presentation 8:00 - 8:30 Q&A and discussion

WHERE Location details provided on RSVP

------------------------------------------------ RSVP to: nyc-rsvp (at) ixda (dot) org ------------------------------------------------

ABOUT OUR SPEAKER Luke Williams is Creative Director for frog design, and heads the Industrial Design practice for the New York and Austin studios. Prior to that, he worked in frog's Silicon Valley and San Francisco studios as a creative lead for projects spanning a wide variety of enterprises such as Daimler Chrysler, Disney, Hewlett-Packard, Logitech, Microsoft, Motorola and Yahoo!. In addition to his role at frog design, Luke is an Adjunct Professor at NYU Stern School of Business where he co-founded the "Innovation and Design" course to teach design thinking in the graduate MBA program.

Luke's opinions on innovation and design have been sought after in interviews with National Public Radio (NPR), BusinessWeek, ID Magazine, and The Wall Street Journal, and he speaks regularly throughout the international design community.

------------------------------------------------- RSVP to: nyc-rsvp (at) ixda (dot) org -------------------------------------------------