PLAN-MGO APRIL 27-30, 2012

Master Gift Officer

Immersion Event

April 27 - 30, 2012

MIT Endicott House, Dedham, MA

Day 1

· Emotional Metrics

· Peak Learning

· Mission Alignment

· Lunch Keynote

· Mentor Stories

· Personal Mission

· Rapport and Connection

· Cultivation Event

Day 2

· Relationship Fundraising

· Lunch Keynote: Donors Tell "why I give"

· Strategies for Nurturing Relationships with Donors

· Using Behavioral Style for Increased Rapport

Day 3

· What Every Major Gift Officer Needs toKnow About Gift Planning

· Emotional Intelligence Essentials for the Major Gift Officer

· Lunch Keynote:

· A very long journey-from introduction to Major Gift

· What Every Major Gift Officer Needs to Know About Campaigns

· Putting Relationship Science to Work for Philanthropy

Day 4

· The Ask

· Preparing to Talk About Money

· Elements of the Ask / Exercises